Programmatic Media Manager

Summary

Join Goodway Group, an award-winning, remote-first media and marketing services firm, as a Programmatic Media Manager. You will be responsible for the strategic planning, activation, optimization, and management of programmatic media buys. Collaborate with clients to develop comprehensive media activation plans and present campaign analysis. Work closely with cross-functional teams to optimize media across channels. Contribute to discussions shaping activation commitments and standards. Develop expertise in programmatic media and actively participate in professional growth opportunities.

Requirements

• Bachelor's degree in marketing, advertising, business administration, or a related field is preferred
• Previous experience (3+ years) in digital media, programmatic advertising, or media buying
• Familiarity with programmatic platforms, DSPs, and advertising tools
• Strong analytical skills and ability to draw insights from data to optimize campaigns
• Excellent communication and presentation skills
• Ability to collaborate effectively in cross-functional teams
• Strong attention to detail and ability to manage multiple tasks simultaneously

Responsibilities

• Strategically plan, activate, optimize, and manage programmatic media buys (including IO Direct) aligned with the communication strategy, customer journey, and audience insights
• Make activation choices and implementation plans based on the communication strategy and client's business goals, and effectively communicate the reasoning behind those choices
• Utilize client and proprietary data and insights to enhance targeting and adjust investment and activation strategies based on performance
• Embrace a test-and-learn approach, scaling new buying strategies and exploring expansion opportunities while staying aligned with the communication strategy
• Act as a technical expert in various DSPs, tools, and tactics, resolving troubleshooting and platform issues
• Ensure brand safety, fraud prevention, and data quality transparency while strategically guiding consumers along their journey
• Understand client's business goals and customer journey to develop comprehensive media activation plans aligned with their goals
• Anticipate client needs and offer innovative solutions and recommendations based on data analysis
• Present campaign analysis and insights to clients, addressing their concerns and demonstrating the effectiveness of activation planning
• Translate media objectives and strategies in programmatic campaign recommendations across ad formats, such as video, audio, display, native, CTV, etc
• Collaborate with other team members to optimize media across channels and platforms, delivering a cohesive consumer experience and optimizing outcomes
• Work closely with Strategy/Planning to manage overall campaign delivery and provide optimization recommendations
• Act as a trusted advisor to media planning, strategy, CX, and investment teams, communicating and collaborating effectively
• Contribute to discussions, providing input to help shape and refine activation commitments and standards for effective media activation
• Implement activation best practices, adjusting to meet your clients' needs to solve their problems, and develop expertise in programmatic media
• Actively participate in professional growth opportunities, skill development, and meaningful contributions within your area of expertise