Programmatic Search Marketing Specialist

Summary

Join our cutting-edge creative agency as a Programmatic Search Marketing Specialist and Strategist, leveraging your expertise in trade desk operations and omnichannel paid media strategies to drive advertising success.

Requirements

• Proven experience as a Media Buyer and Strategist, with hands-on experience managing trade desks
• Strong background in omnichannel paid media campaigns, with a history of handling significant ad budgets
• Expertise in competitor research, ad performance analysis, and strategic adaptation to optimize campaign results
• Excellent spoken English and comprehensive marketing knowledge to effectively communicate strategies and insights
• Ability to work collaboratively in a fast-paced environment, driving forward multiple campaigns simultaneously

Responsibilities

• Oversee operations on trade desks, ensuring efficient execution of digital advertising campaigns
• Develop and implement paid media strategies across multiple channels to maximize ad reach and impact
• Manage a minimum of $20K in monthly ad spend, allocating resources effectively to achieve campaign objectives
• Conduct thorough research and analysis of competitors' advertising strategies to identify opportunities and threats
• Regularly analyze ad performance data, making informed decisions to pivot strategies as needed for optimization
• Work closely with the marketing team and external partners, sharing insights and strategies to ensure cohesive campaign execution