Programmatic Solutions Specialist

Summary

Join Newsweek as a Programmatic Solutions Specialist and leverage your expertise in programmatic advertising to optimize supply-side management and support sellers in private marketplace (PMP) operations. This hybrid role blends technical skills with business acumen to enhance programmatic delivery, identify new opportunities, and drive programmatic growth. You will manage and optimize existing SSPs, troubleshoot technical challenges, and develop reporting dashboards. Additionally, you will act as a trusted programmatic consultant for sellers, providing pre-sales support and uncovering new PMP opportunities. The ideal candidate possesses a Bachelor's degree, 3+ years of experience in programmatic advertising, and expertise in SSPs, DSPs, and the programmatic ecosystem. This role offers a remote work option.

Requirements

• Bachelor’s degree in Advertising, Marketing, Computer Science, or a related field
• 3+ years of experience in programmatic advertising, SSP management, PMP operations, or technical account management
• Expertise in SSPs, DSPs, and the programmatic ecosystem, with a proven track record in yield and performance optimization
• Strong problem-solving skills and the ability to translate technical challenges into actionable solutions
• Exceptional communication and collaboration skills to work effectively with internal teams and external sellers

Responsibilities

• Manage and optimize existing SSPs for performance while continuously identifying and onboarding new SSP partnerships
• Manage the configuration, troubleshooting, and ongoing optimization of SSPs to enhance operational efficiency
• Drive strategies to improve programmatic yield, fill rates, and CPMs, ensuring inventory maximization
• Address and resolve technical challenges to enhance performance and achieve campaign objectives
• Provide technical assistance to internal teams to maintain and improve supply-side operations
• Develop reporting dashboards to track key performance metrics, such as revenue, CPM, fill rates, and win rates
• Act as a trusted programmatic consultant for sellers in-market, providing pre-sales support by presenting technical capabilities, programmatic strategies, and deal structures to potential clients or partners
• Uncover new PMP opportunities for sellers to win, and implement optimization strategies to expand existing deals
• Lead PMP technical setup and integration work to ensure seamless campaign execution
• Serve as the primary point of contact for programmatic technology questions, escalations, and complex inquiries
• Support sellers in leveraging advanced targeting tools to enhance audience reach and campaign outcomes

Preferred Qualifications

• Hands-on experience with SSPs and PMP deal execution
• Familiarity with programmatic technologies, such as OpenRTB, header bidding, and targeting platforms
• Data analysis experience, including working with tools like Excel, SQL, or Python, to identify insights and drive improvements

Benefits

Remote*