Promotions And Retention Specialist

Summary

Join Underdog, the fastest-growing sports gaming company, as a key member of our team. Lead the design and execution of promotional campaigns to maximize customer retention across various verticals. Collaborate with cross-functional teams to create and optimize retention strategies. Utilize SQL to analyze customer data and provide insights to shape campaign strategies. Own the execution of retention-focused initiatives, including CRM, customer engagement, and targeted campaigns. Work directly with managers to align promotional efforts across different areas. Take ownership of initiatives from start to finish, ensuring cross-functional alignment and campaign success.

Requirements

• 3+ years of experience in sports gaming or related industries, with a focus on promotions and retention
• Strong experience using SQL to analyze customer data, support decision-making, and optimize campaigns
• Understand the different components of customer journeys and know how to tailor strategies for retention
• Thrive in a fast-paced environment and enjoy taking ownership of projects from end-to-end
• Passionate about sports and the gaming industry, with a solid understanding of customer behaviors and how to engage fans

Responsibilities

• Lead the design and execution of promotional campaigns to maximize customer retention across various verticals
• Collaborate with cross-functional teams to create and optimize retention strategies, tailored to specific customer journeys
• Utilize SQL to analyze and extract customer data, providing insights to shape campaign strategies and improve performance
• Own the execution of retention-focused initiatives, including but not limited to CRM, customer engagement, and targeted campaigns
• Work directly with managers to align promotional efforts across tent pole events, customer engagement, CRM, and sportsbook verticals
• Take ownership of initiatives from start to finish, ensuring cross-functional alignment and campaign success

Preferred Qualifications

• Experience with CRM tools like Optimove or Braze
• Proficiency in data analysis and reporting using platforms like Looker, Sigma, or similar
• Strong knowledge of promotional strategies for sportsbooks or similar industries

Benefits

• Unlimited PTO (we're extremely flexible with the exception of the first few weeks before & into the NFL season)
• 16 weeks of fully paid parental leave
• A $500 home office allowance
• A connected virtual first culture with a highly engaged distributed workforce
• 5% 401k match, FSA, company paid health, dental, vision plan options for employees and dependents