Marketing Automation Specialist

Summary

Join Apify, a company dedicated to making the web more programmable, as a Marketing Automation Specialist. You will own the marketing automation and email marketing channel, designing, implementing, and optimizing email campaigns. Responsibilities include managing lead nurturing workflows, analyzing campaign performance, ensuring CRM data hygiene, running A/B tests, and collaborating with other teams. You will also plan and execute webinars and stay updated on industry trends. Apify offers a unique work environment with flexible hours, remote work options, and numerous benefits.

Requirements

• Have 3–5 years of experience in marketing automation and email marketing, ideally in a B2B SaaS or tech startup environment
• Have a strong grasp of HubSpot, Intercom and other marketing automation tools, including setting up workflows, managing customer segments, and creating email sequences
• Be proficient in email marketing best practices, from warming up a new email domain, through inbox placement optimization and segmentation to A/B testing and performance tracking
• Be proficient in marketing workflows and 3rd party integrations —you can design, implement, and integrate workflows that enhance lead nurturing, onboarding, and customer engagement
• Be comfortable working with marketing data —you can analyze performance metrics, identify trends, and translate insights into actionable improvements
• Independently plan, execute, and optimize marketing automation campaigns, ensuring they align with broader marketing goals
• Have experience working cross-functionally with sales, product marketing, and content teams to support lead generation and nurturing strategies
• Be highly organized and detail-oriented, able to manage multiple projects at once while ensuring accuracy and efficiency
• Stay up to date with the latest trends in marketing automation and email marketing and proactively apply best practices
• Know there is an infinite amount of work we could do, but you also know how to prioritize and execute on the most promising opportunities
• Have excellent written and verbal communication skills in English

Responsibilities

• Own marketing automation and email marketing channel —design, implement, and optimize email campaigns that drive engagement and conversions
• Manage and refine lead nurturing workflows to support sales efforts and improve marketing-qualified lead (MQL) conversion rates
• Monitor, analyze, and report on campaign performance, providing actionable insights and recommendations for improvement
• Ensure CRM data hygiene of your lists —maintain accurate customer records, manage segmentation, and refine targeting strategies
• Run A/B tests and optimize campaigns for better engagement, deliverability, and conversion rates
• Collaborate with other teams (Sales, RevOps, Marketing, PMMs) to align automation strategies with broader marketing initiatives
• Plan and execute webinars, handling everything from promotional campaigns and attendee workflows to follow-up emails and performance analysis
• Stay on top of industry trends and continuously improve automation strategies with innovative approaches and AI, i.e. using GPTs or AI Agents
• Prepare clear reports and presentations for internal stakeholders, helping to drive data-informed decision-making
• Train and support junior team members in using automation tools and CRM best practices

Preferred Qualifications

Any technical background and experience with web scraping is a big plus

Benefits

• Space, support, and autonomy for personal growth, with a direct impact on our success
• Full-time position in Prague at our amazing office located in Lucerna Palace, Prague, Czech Republic 🏰
• Option to work remotely 🛋️
• Flexible working hours
• Zero bullshit policy – No Jira, no Okta, no Confluence, no Certified™ScrumMasters®, no quarterly estimates. Just GitHub, GSuite, Notion, Slack, and shipping stuff to production
• Nobody counts holidays as long as the work gets done 💪
• Stock options and profit sharing 💰
• Free Multisport card
• We welcome pets, kids, and bikes at the office
• Epic team buildings and offsites 🚢 with biking, canoeing, and other adventures 🪂
• Solid education and training budget, conference tickets, internal “Eat & Learn” sessions, and the possibility to work across teams
• Generous hardware budget 💻
• Free lunches every day when working from the office 🌮🥡
• Unlimited supply of ☕ & 🍺 and snacks
• Free entry to the wonderful Prague Zoo 🐘
• Ping-pong, chess, PS5, lightsabers, foosball league after lunch,…