Public Relations Manager

Summary

Join PAR Technology as a Public Relations Manager for a 9-month contract, working remotely in the US. You will be responsible for developing and executing PR strategies, managing media relations, and enhancing PAR's brand image. This role requires 5+ years of experience in public relations and social media, proficiency in PR tools, and a Bachelor's degree in a related field. You will collaborate with internal teams and external agencies to ensure consistent messaging and achieve measurable business impact. The position offers a competitive hourly rate and the opportunity to contribute to a dynamic and growing technology company.

Requirements

• Be a strategic thinker with strong listening and communication skills
• Have 5+ years of public relations and social media experience, ideally in a B2B or technology-focused role
• Be proficient in managing media relationships, executing crisis communications, and crafting integrated PR and social media strategies
• Be highly skilled in PR tools (e.g., Cision, Meltwater) and social media management platforms (e.g., Hootsuite, Sprout Social)
• Have strong attention to detail, adaptability, and a collaborative, proactive approach to managing projects and cross-functional teams
• Have a Bachelor’s degree in Marketing, Communications, Public Relations, or a related field

Responsibilities

• Craft, review, and distribute press releases for product launches, partnerships, and company updates, ensuring timely and compelling messaging that highlights customer benefits and PAR's strategic goals
• Act as the primary contact for media inquiries, managing executive interviews and overseeing all media engagement to ensure it aligns with company values and objectives
• Work closely with our PR agency, coordinating on press release distribution, media outreach, and campaign management to ensure aligned strategies, messaging, and timely deliverables
• Review agency-created content, including bylines, Q&As, and feature articles, to ensure it aligns with the company’s messaging, tone, and overall brand narrative
• Prepare and execute crisis communication plans as necessary, ensuring swift, accurate responses to maintain the company’s reputation and address issues proactively
• Engage with followers across social media platforms, managing all interactions in a timely, professional, and brand-consistent manner to foster a positive and active online community
• Plan and align social media content to support PR-driven messaging, ensuring it fits within the broader social media strategy and reinforces key brand messages
• Work alongside the Social Media Manager to support and create engaging content, ensuring cohesive messaging that amplifies PR and brand initiatives
• Partner with product, marketing, and executive teams to ensure all PR and social media efforts are aligned with company objectives, supporting a unified brand story
• Track, analyze, and report on PR and social media metrics, including campaign effectiveness and engagement, providing regular updates and insights on key initiatives

Preferred Qualifications

• Be a collaborative team player with exceptional communication skills and the ability to influence cross-functional teams
• Have an innovative mindset with a commitment to staying abreast of industry trends and best practices
• Have a results-oriented mindset, with a proven ability to drive measurable business impact and ROI through PR initiatives
• Have experience operating in a fast-paced, high-growth environment
• Have a Bachelor's degree in PR, Marketing, Communications, Business Administration, or a related field

Benefits

• The hourly rate range for this position is $36-$46 CAD per hour commensurate with work location, experience, skills, certifications, education, and prior accomplishments
• Remote work