Public Relations Manager

Summary

Join C.A. Fortune as their Public Relations Manager and become a results-oriented team player creating and executing strategic PR plans for clients in the better-for-you CPG world. You will lead the entire PR process, from client assignments to media pitching and reporting. You'll collaborate with internal teams to develop campaign ideas and secure media placements. This role requires excellent writing, editing, and presentation skills, along with strong attention to detail. The ideal candidate will have experience with PR tools and solid media contacts. C.A. Fortune offers a comprehensive benefits package including paid time off, parental leave, health insurance, and a 401k with company match.

Requirements

• Exude confidence being on the front-line pitching to print, broadcast and digital media
• Excellent writing, editing and presentation skills
• Strong attention to detail and ability to develop creative pitch concepts
• Inventive solutions for project challenges; sense of urgency, responsibility and accountability
• Infectious passion and excitement in internal meetings and client presentations
• Ask questions and strive to be a subject matter expert on clients’ business, media platforms, influencer networks, etc

Responsibilities

• Serve as day-to-day PR lead and client contact on various client accounts
• Compile and build media lists; come with current media connections and continue to build new connections with lifestyle and consumer publications
• Lead writing projects such as press releases, blog posts and media pitches
• Manage budgets, communication and process with publishers at various outlets
• Collaborate with cross-functional teams to conceptualize campaign activation ideas, secure unique placements and execute a variety of public relations initiatives for our clients including: Build on ideas in brainstorms and in partnership with influencer marketing team to enhance integrated campaign development
• Lead client calls and new business calls for earned media updates and capabilities; build trusting relationships with client counterparts to make SRW an indispensable partner
• Develop recommendations for satellite media tours and lead sponsored content initiatives
• Manage awards submissions for key client campaigns and case studies

Preferred Qualifications

• Experience working with PR tools like Cision, Meltwater, etc
• Solid media contacts in-market; thorough knowledge of media pitching and strong pitching skills
• A connection to pop culture; do you proactively stay up to speed on industry trends, social media platforms and our clients’ competitive landscape?

Benefits

• 16 days of PTO
• 11 paid company holidays per year
• 2 paid volunteer days per year
• 3 months fully paid parental leave (regardless of gender)
• Medical, dental, and vision
• Paid company life insurance
• 401k with company match
• Summer hours (half day Fridays from Memorial Day thru Labor Day)
• Work from home flexibility