Qualitative Insight Director

Summary

Join Brado, a consumer engagement firm, as a Qualitative Insight Director and consistently deliver successful projects while building strong client relationships. You will be accountable for all project aspects, ensuring timely completion and alignment with client objectives. Responsibilities include designing studies, crafting questionnaires, moderating interviews, and connecting research findings to strategic implications. You will mentor strategists, innovate research processes, and represent Brado externally. This role requires strong leadership, communication, and strategic thinking skills. The position offers opportunities for professional development and a supportive work environment.

Requirements

• 7+ years experience moderating and delivering excellent client deliverables in a market research or agency setting
• Willingness to travel and be flexible in scheduling to accommodate project needs

Responsibilities

• Accountable for ensuring all aspects of the project are delivered on time and against client objectives
• Consistently thinks proactively throughout the project to anticipate and quickly address changes to approach, design, objectives, etc
• Effectively designs studies and writes proposals
• Thoughtfully crafts questionnaires / discussion guides with appropriate techniques and activities, and structures of questions that better address objectives and fit with participant type
• Effectively moderates 1:1 and group interviews and online engagements (Communities, Remesh, etc.), spending typically 25% of their time doing live moderation
• Creatively and quickly connect the dots, identifying emerging themes and how they connect to the bigger story
• Consistently incorporates strategic elements into the report including the story flow, emerging implications (so-what), and recommendations (now-what)
• Appropriately adds visual elements to communicate the story
• Begins to leverage client / industry knowledge and external frameworks (e.g., Michael Porter's Five Forces, The Habit Loop), anecdotes (i.e., metaphor and story), constructs, macro and micro-trends, psychological understanding, etc., to elevate the strategy
• Writes succinctly, to the audience, with clarity, conviction, and tension as well as polish and professionalism
• Commands a confident, captivating, respectful, agile, consultative presence when engaging with the client
• Develops rapport and builds empathy for and with the client, leading to long-term relationships
• Develops and continually deepens understanding of the client's business and the individual client to ask the right questions, anticipate needs
• Proactively addresses issues or opportunities in their business, including further research or strategy work
• Stays calm and collected even with difficult clients, and helps the team do the same
• Serves as a subject matter expert and role model for the team
• Supports and occasionally leads department specific initiatives
• Is an outstanding strategic thinker, writer, and presenter
• Their work should always produce results — be it positive client feedback, referrals, repeat business or case studies
• Develops positive relationships with clients and other Brado teams
• Successfully represents Brado in external facing settings (e.g., conferences, new business presentations or networking events)
• Aligns with and models our values; People, Commitment, Aspiration, Trustworthiness & Impact

Benefits

• Health Care Plan (Medical, Dental & Vision)
• Retirement Plan (401k, IRA)
• Life Insurance (Basic, Voluntary & AD&D)
• Paid Time Off (Vacation, Sick & Public Holidays)
• Family Leave (Maternity, Paternity)
• Short Term & Long Term Disability
• Training & Development
• Work From Home