Director, Product Marketing

Summary

Join Vultr as Director, Product Marketing and lead the go-to-market strategy for cloud infrastructure products. You will shape product positioning, pricing, and packaging, driving successful product launches. Responsibilities include developing go-to-market strategies, partnering with the executive team on pricing and packaging, creating competitive positioning and messaging, and developing sales enablement materials. You will also define and measure pricing performance, create predictive models, manage product information across marketing channels, and lead promotional pricing strategies. The role also involves delivering pricing and competitive analysis and mentoring a high-performing team. This is a pivotal role reporting directly to the Chief Marketing Officer.

Requirements

• Deep understanding of cloud infrastructure fundamentals, market dynamics, and competitive pricing models
• Proven track record (8+ years) in product marketing or related strategic roles, with at least 3+ years in a leadership capacity
• Experience successfully launching and scaling technology products from inception to market adoption
• Strong background in pricing research, financial modeling, and competitive analysis, ideally in the cloud infrastructure (IaaS) industry
• Proficiency in business intelligence dashboard development (Microsoft Power BI preferred) and advanced SQL skills
• Experience conducting both quantitative and qualitative market research, including large-scale surveys and customer interviews
• Demonstrated ability to influence cross-functional executive stakeholders and drive alignment on go-to-market strategies
• Strong leadership skills with the ability to build, mentor, and inspire a high-performance team

Responsibilities

• Lead the development of go-to-market strategies for new and existing cloud infrastructure and managed platform services, from concept through launch and ongoing adoption
• Partner closely with the cross-functional executive team to define and execute pricing and packaging strategies that maximize customer acquisition, revenue growth, and retention
• Oversee the creation of competitive positioning, messaging frameworks, and value propositions that clearly differentiate Vultr in the market
• Direct the development of sales enablement materials, including sales language, product sheets, battle cards, and training resources
• Define, track, and measure pricing performance, providing actionable insights to drive margin improvements and market share growth
• Create and oversee models and dashboards to predict the impact of pricing and packaging decisions on customer acquisition, revenue, and usage
• Manage all product and pricing information across marketing channels, ensuring accuracy and alignment with brand and product strategy
• Lead the development of promotional pricing strategies, tracking performance across all customer segments and regions
• Deliver pricing and competitive analysis for public website content, sales engagements, and partner enablement
• Establish product and pricing benchmark strategies to inform strategic decision-making
• Mentor and develop a high-performing product marketing team to support Vultr’s growth objectives

Benefits

• Excellent Medical Benefits w/ 100% company-paid premiums for employee only plan + 100% company-paid dental & vision premiums
• 401(k) plan that matches 100% up to 4% with immediate vesting
• Professional Development Reimbursement of $2,500 each year
• 11 Holidays + Paid Time Off Accrual + Rollover Plan + take your birthday off
• Increased PTO at 3 year & 10 year anniversary + 1 month paid sabbatical every 5 years + Anniversary Bonus each year
• $500 first year remote office setup + $400 each following year for new equipment
• Internet reimbursement up to $75 per month
• Gym membership reimbursement up to $50 per month
• Company-paid Wellable subscription