Regional Key Account Manager

Summary

Join Olipop as their Regional Key Account Manager – PNW + NorCal! This role focuses on managing key accounts in the Pacific Northwest and Northern California, including Save Mart, Raley’s, and others. You will be responsible for developing and executing sales strategies, building relationships with category managers, and driving revenue growth. Success in this role requires strong analytical, communication, and negotiation skills, along with experience in the CPG industry and PNW/NorCal regional accounts. The position offers a base salary of $90,000-$100,000 plus a bonus and requires occasional travel. Olipop is a fully remote company, valuing a collaborative and results-oriented work environment.

Requirements

• Have the ability to take initiative and work autonomously – you can run with something from beginning to end
• Have the ability to present and effectively communicate brand story and strategy of an organization to key stakeholders
• Possess strong negotiation capabilities, with experience navigating challenging scenarios to find a win-win
• Demonstrate analytical capabilities, inclusive of drawing insights and gaps through syndicated data, retailer data and consumer insights
• Be a cross-functional collaborator, with experience working across marketing, shopper marketing and retailer teams for a mutual goal
• Possess strong planning, organization and project management skills, along with excellent interpersonal, written/oral communication, presentation and negotiation skills
• Be competent in Google Suite and Microsoft Suite
• Have Excel Intermediate Proficiency: pivot tables, formulas and data analysis
• Have a minimum of 4 years of experience with a working knowledge of the ins and outs of PNW + NorCal Regional Accounts and the CPG industry
• Have Trade & Promotional experience: experience negotiating with retailers and controlling retail pricing
• Have PNW + NorCal Regional Account headquarter level experience and Broker Management Experience
• Have demonstrated experience communicating goals and driving accountability with clarity
• Be able to work flexible hours, including evenings and weekends
• Have a clean driver’s license, reliable transportation, and proof of insurance

Responsibilities

• Be responsible for all aspects of business related to all PNW + NorCal Regional Accounts
• Create the strategy for all promotional PNW + NorCal Regional Accounts. Review plans and promotional history to evaluate trade spend/ROI and increase profitability while growing sales
• Be responsible for leading the charge on all new item / innovation presentations to retailers, to ensure we’re getting our newest flavors & product lines out to retail as quickly and seamlessly as possible
• Gain new distribution in our white space, lead the new customer set-up and onboarding process for these accounts/banners
• Create strategy and priorities for the OLIPOP field teams, 3rd party merchandising partners and broker partners, to implement approved sales and marketing strategies to optimize sales at store level in order to drive success
• Work with distributors, who currently service the PNW + NorCal Regional Accounts and monitor POs to ensure reset orders are placed and fulfilled on time for resets. Continually evaluate the route to market and make strategic decisions to move business direct when possible
• Attend monthly meetings with our Demand Planner and Ops team to ensure accurate forecasts with timely communication to meet our production lead times
• Drive key strategies while leveraging syndicated data, consumer and retailer insights
• Work cross functionally with our trade marketing team to organize marketing activations to drive brand awareness & coordinate key programs
• Manage broker partner relationships to ensure all specified retailer KPIs are achieved
• Report directly to our Director of Sales West on a weekly basis with your retailer status and focus
• Create presentations for the leadership team on a consistent basis in regards to your key account priorities, goals, strategy, and initiatives
• Occasional travel required to tradeshows, in person meetings, offsites, etc

Preferred Qualifications

Have experience with team collaboration tools such as Slack and Zoom

Benefits

$90,000-$100,000 base salary + bonus