Regional Marketing Manager

Summary

Join Tanium as a Regional Marketing Manager, State, Local, and Education (SLED), and collaborate with sales leaders to develop and implement impactful marketing strategies for state, local, and educational institutions. You will be responsible for generating high-quality leads, advancing prospects through the sales pipeline, and fostering customer retention and expansion. The ideal candidate is passionate about creative marketing initiatives and community engagement. Daily tasks involve coordinating marketing events, building partner strategies, executing integrated campaigns across various channels, and managing all aspects of event coordination. You will also analyze campaign results, report findings, and manage multiple projects simultaneously.

Requirements

• BA/BS or equivalent industry experience
• Minimum of 5-7 years of relevant experience
• Minimum 2-4 years of experience with working with state and local government agencies, educational institutions, and public sector partners and distributors
• Ability to travel domestically
• Strong written and verbal communication skills
• Team player with proven track record in working effectively with cross-functional teams
• Enthusiastic and motivated self-starter with a proven ability to prioritize and manage multiple projects simultaneously while having acute attention to detail
• Strong relationship skills with the ability to manage relationships at all levels of the organization
• Proven ability to develop marketing strategies and end-to-end programs that will fulfill strategic goals

Responsibilities

• Coordinate territory planning and execution with sales & marketing stakeholders to build marketing events and program calendar to increase awareness, drive engagement, generate leads, and support conversion rates
• Build a partner strategy along with partner team as well as manage and execute the plan
• Strategize, build and execute integrated field campaigns that involve email marketing, direct mail, digital, social and other channels as you see fit
• Manage all aspects of event coordination including strategy, event messaging, signage, giveaways, contract negotiation, vendor relations, site selection, registration, agenda scheduling, staffing, on-site production, F&B, & logistics
• Elevate Tanium brand awareness by executing in-region marketing campaigns, tied to corporate marketing initiatives
• Research industry events and marketing/campaign opportunities and evaluate sponsorship based on Tanium’s objectives and target audience
• Conduct post-event/campaign evaluations and ROI analysis; report and share results and recommendations with sales team and marketing teams
• Successfully prioritize and manage multiple projects simultaneously while meeting deadlines and budgets

Preferred Qualifications

Proven experience with Salesforce.com and Marketo

Benefits

• Medical, dental and vision plan
• Family planning benefits
• Health savings account
• Flexible spending account
• Transportation savings account
• 401(k) retirement savings plan with company match
• Life, accident and disability coverage
• Business travel accident insurance
• Employee assistance programs
• Disability insurance
• Other well-being benefits
• Equity awards
• 5 days of volunteer time off (VTO)