Product Marketing Manager

Summary

Join LRN, a fast-growing SaaS company, as a Product Marketing Manager and help people worldwide do the right thing. You will develop and execute customer and competitive research, product value propositions, and go-to-market programs to support new business and customer growth. Collaborate with Sales, Product, Customer Success, Marketing, and Commercial Strategy teams to improve the sales process and buyer experience. Drive product marketing strategy across the LRN suite, ensuring the customer's voice is central. Execute go-to-market launches and customer growth initiatives, including buyer personas, messaging, and sales training. This role requires strong organizational, decision-making, and adaptability skills. The position offers a competitive salary and benefits package.

Requirements

• 5-7 years of product marketing experience at a B2B SaaS organization
• Proven experience conducting competitive landscape and customer research
• Strong copywriting skills with the ability to distill complex ideas into clear, compelling messaging
• Experience working directly with external clients, including co-developing marketing assets and success stories
• Experience with marketing tools (e.g., HubSpot, Salesforce, Pendo and Parmonic)
• Demonstrated ability to collaborate cross-functionally across product, sales, customer success, and marketing teams
• Enthusiastic team player with a proactive, flexible, and can-do attitude
• Relentless curiosity and a knack for understanding people and what drives them
• Self-starter with sound judgment, strong prioritization skills, and the ability to manage multiple projects simultaneously
• Comfortable navigating ambiguity and contributing to solutions in undefined or evolving areas

Responsibilities

• Be accountable for driving product adoption and high-quality demand that result in new client wins
• Develop and tailor product marketing plans that include country/region-specific targeting, value proposition, key messaging, competitive analysis, ICP targeting, and sales enablement plans that impact revenue growth in North America
• Work closely with marketing, product, and in-region sales teams to help drive our go-to-market strategy, positioning, and sales enablement for key products and priority markets
• Produce enablement collateral including: fact sheets, sales slides, discovery questions, talk tracks
• Conduct, synthesize, and produce research reports on competitive intelligence, creating and updating battlecards as necessary
• Own launch execution for key products and identify opportunities to drive product-led growth
• Help define and scope product marketing and related campaign projects, and take ownership of assigned projects, following them through from planning to drafting to review to revision
• Represent the regional voice of the customer internally
• Participate in Voice of Customer interviews, analyzing findings, and identifying areas of opportunity across sales, messaging, and marketing collateral
• Ensure we’re resonating in market
• Evaluate and establish product descriptions, features, value propositions, and differentiators resonate across different channels with our ICP
• Drive adoption of marketing and sales collateral
• Help improve the organization and delivery of existing marketing collateral, reduce redundancy, eliminate outdated or unnecessary information, and improve overall product-related content experience
• Develop case studies in collaboration with clients to highlight client success stories, showcasing the impact of LRN solutions
• Lead the writing and submission of award applications that spotlight LRN’s innovation and leadership in the ethics & compliance and technology space

Preferred Qualifications

Bachelor’s degree in marketing, business, communications, or a related field preferred

Benefits

• Flexible PTO plus US public holidays
• Excellent healthcare plan including eye & dental care
• Excellent 401K with employer match
• Life Insurance, Short term and long term disability benefits
• Health & Wellness reimbursements
• Health Saving & Flexible spending account