Remote ASO Specialist

Summary

The job is for an ASO Specialist at Leadtech, a digital business company. The role involves managing app store optimization projects, optimizing app visibility, ranking, and conversion rates, growing and engaging the user base, monitoring app performance metrics, conducting competitive analysis, and supporting other team initiatives.

Requirements

• Proven advanced experience in App Store optimization and mobile app marketing
• Successfully planned and implemented an ASO strategy achieving significant app user base growth
• Deep understanding of ASO, including knowledge of app store algorithms, optimization methods, and effective strategies for growing app installs
• Strong research and analytical skills, including analyzing statistical data to make optimization decisions
• Experience with SaaS such as Data.ai, Apptweak, Sensor Tower, ASOdesk, App Follow, etc., and other tools
• Ability to work with multiple apps and manage multiple tasks simultaneously
• Excellent communication skills and ability to work collaboratively with developers, designers, product owners, and other professionals

Responsibilities

• Manage app store optimization (ASO) projects on App Store and Google Play
• Optimize keyword research, product descriptions, visual assets, IAE, CPPs, user feedback, etc. to improve app visibility, ranking, and conversion rates
• Develop and implement a plan to grow and engage our user base
• Monitor and report app performance metrics to provide recommendations for continuous ASO improvement
• Conduct A/B testing and prove their effectiveness
• Analyze user feedback and identify opportunities to promote positive ratings and reviews
• Get our app portfolio featured
• Support other team initiatives, such as UA, onboarding, paywalls, re-engagement, push notifications, and UI/UX
• Conduct competitive analysis and research to stay up-to-date with the competitive landscape and mobile marketing trends

Preferred Qualifications

• Knowledge in SEO, Digital Marketing, Digital Analysis, or related is a plus
• High proficiency in Spanish and English (other languages are a plus)

Benefits

• Top-notch private health insurance — includes dental and psychological services
• Full-time, permanent contract
• Flexible time off, no blackout dates, plus your birthday, Christmas’ Eve and New Year’s Eve off
• Remote work OR come into the office if you prefer!
• Flextime (7 – 9:30 a.m. / 3:30 – 7:30 p.m)
• Free Friday afternoons (a 7-hour workday!) + 35-hour week in July and August (free afternoons here we come!)
• Enhanced career path designed just for you
• External training budget
• Ticket restaurant, nursery tickets
• Budget for team-building activities
• We celebrate all company landmarks
• Free coffee and snacks, fresh fruit, and can enjoy our game room and the cool terrace overlooking the Mediterranean