Senior ASO Manager

Summary

Join Homa, a global mobile game developer and publisher, as a Senior ASO Manager to lead the ASO taskforce. You will manage the entire ASO lifecycle for multiple game titles, optimizing app store presence and maximizing conversion rates. Responsibilities include A/B testing, metadata optimization, establishing ASO best practices, and collaborating with cross-functional teams. The ideal candidate possesses 5+ years of ASO experience in the mobile gaming industry, a deep understanding of app store algorithms, and experience with ASO partner tools. Homa offers a dynamic work environment, opportunities for growth, and various benefits including sponsorship, relocation packages, remote options, annual reviews, and a culture of continuous learning.

Requirements

• 5+ years ASO experience
• A deep understanding of app store algorithms, optimization methods, and effective strategies for improving app stores performance and growing app installs in the mobile gaming industry (must have)
• Experience working with and managing relationships with ASO partner tools such as AppTweak, Sensor Tower, Data.ai, etc
• Experience driving big-picture strategy and execution to support a scaling ASO team
• Very strong interpersonal skills, including building relationships and collaborating with cross-functional teams in remote locations, and with external vendors
• Excellent sense of accountability and ownership. High level of attention to detail with a proactive, hands-on mentality
• Comfortable with project management, working within fast-paced environments, and delivering on multiple simultaneous project

Responsibilities

• Implement the A/B testing strategy from beginning to end, building a roadmap and hypothesis, briefing and providing feedback on creative assets, applying tests, analyzing and communicating results, and closely monitoring the long-term impact on the stores
• Implement the textual metadata optimization strategy for all the markets: from keyword research to keyword analysis and localization
• Establish and continuously evolving ASO best practices
• Identify games in the portfolio with the highest need for ASO. Undertake ad-hoc research, analysis, and audits for a selection of new titles
• Work alongside the UA team to ensure a consistent user funnel from ad impression to install. Work closely with the Creatives team to brief and provide feedback on app store assets
• Maintain a concise and organized database of ASO results and learnings to share with the broader organization, using this data to inform future strategy
• Manage a Senior ASO Associate

Benefits

• Don’t live in France or have a right to work here? No worries, we offer sponsorship, relocation packages and full remote options
• If you’re interested in working from our newly-renovated Paris HQ with a rooftop garden and WeWork amenities, we’ve got a desk right here…
• You’ll have two annual reviews, meaning you’ll have two chances a year to prove you should be earning more
• Don't speak French and don't want to learn it? Pas de problème, we work in English
• See the world via team events + workation (the infamous company-wide Homa trip)
• We have a culture of continuous learning, supporting knowledge sharing & experience gaining through our learning platform
• Essential benefits in France and specific locations: health insurance, meal vouchers, public transport subsidy, child-care benefits, and life insurance