Remote Associate Director of Social Media

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World of Good Brands

πŸ’΅ $90k
πŸ“Remote - United States

Job highlights

Summary

Join Only In Your State as an Associate Director of Social Media to shape our social-first content strategy and build a nationwide network of social contributors. You will lead the social team, create engaging content, and foster accessibility and inclusivity on social media channels.

Responsibilities

  • Leading the social team to create short/mid/long-term growth strategies for all social platforms
  • Fostering accessibility, inclusivity and representation on social media channels
  • Ideating, creating, and posting engaging social media content across channels
  • Collaborating with editorial to develop 360-degree, multiplatform programming
  • Partnering with the commerce team to promote affiliate content and create social-first commerce strategies
  • Co-owning the Only In Your State Explorers program, our nationwide network of local travel creators
  • Serving as a consumer-facing brand representative in various tactics
  • Providing best practice insights for the whole edit team based on industry research
  • Partnering with the design team to create engaging branding and promotion for all social channels
  • Working with marketing and advertising teams to develop branded content for Only In Your State advertisers
  • Providing weekly and monthly social analytics reporting, both raw data and actionable insights
  • Proactively implementing new tactics if key social referral traffic is lagging to meet daily and monthly traffic goals across social channels
  • Owning social media posting tools, including pitching for new tools when needed and ensuring existing tools are driving highly positive ROI
  • Providing guidance, mentorship, and constructive performance feedback to social team members
  • Assessing and implementing paid media strategies to meet KPIs

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