Remote Associate Director of Social Media
World of Good Brands
π΅ $90k
πRemote - United States
Please let World of Good Brands know you found this job on JobsCollider. Thanks! π
Job highlights
Summary
Join Only In Your State as an Associate Director of Social Media to shape our social-first content strategy and build a nationwide network of social contributors. You will lead the social team, create engaging content, and foster accessibility and inclusivity on social media channels.
Responsibilities
- Leading the social team to create short/mid/long-term growth strategies for all social platforms
- Fostering accessibility, inclusivity and representation on social media channels
- Ideating, creating, and posting engaging social media content across channels
- Collaborating with editorial to develop 360-degree, multiplatform programming
- Partnering with the commerce team to promote affiliate content and create social-first commerce strategies
- Co-owning the Only In Your State Explorers program, our nationwide network of local travel creators
- Serving as a consumer-facing brand representative in various tactics
- Providing best practice insights for the whole edit team based on industry research
- Partnering with the design team to create engaging branding and promotion for all social channels
- Working with marketing and advertising teams to develop branded content for Only In Your State advertisers
- Providing weekly and monthly social analytics reporting, both raw data and actionable insights
- Proactively implementing new tactics if key social referral traffic is lagging to meet daily and monthly traffic goals across social channels
- Owning social media posting tools, including pitching for new tools when needed and ensuring existing tools are driving highly positive ROI
- Providing guidance, mentorship, and constructive performance feedback to social team members
- Assessing and implementing paid media strategies to meet KPIs
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