Associate Director of Social Media

Summary

Join Only In Your State as an Associate Director of Social Media to shape our social-first content strategy and build a nationwide network of social contributors. You will lead the social team, create engaging content, and foster accessibility and inclusivity on social media channels.

Responsibilities

• Leading the social team to create short/mid/long-term growth strategies for all social platforms
• Fostering accessibility, inclusivity and representation on social media channels
• Ideating, creating, and posting engaging social media content across channels
• Collaborating with editorial to develop 360-degree, multiplatform programming
• Partnering with the commerce team to promote affiliate content and create social-first commerce strategies
• Co-owning the Only In Your State Explorers program, our nationwide network of local travel creators
• Serving as a consumer-facing brand representative in various tactics
• Providing best practice insights for the whole edit team based on industry research
• Partnering with the design team to create engaging branding and promotion for all social channels
• Working with marketing and advertising teams to develop branded content for Only In Your State advertisers
• Providing weekly and monthly social analytics reporting, both raw data and actionable insights
• Proactively implementing new tactics if key social referral traffic is lagging to meet daily and monthly traffic goals across social channels
• Owning social media posting tools, including pitching for new tools when needed and ensuring existing tools are driving highly positive ROI
• Providing guidance, mentorship, and constructive performance feedback to social team members
• Assessing and implementing paid media strategies to meet KPIs