Remote B2C Senior Product Marketing Manager

Summary

Join our team at Certus as a Senior Manager of Product Marketing and lead all marketing aspects of specific product lines. This role will work closely with business leaders, marketing, product management, and other key stakeholders to develop and execute marketing plans.

Requirements

• 5+ years of Product Marketing experience in a Sr Manager/Manager capacity
• 3+ years of experience in managing direct report. Demonstrable experience managing and growing members of the junior team
• Highly analytical decision maker. Adept at translating consumer and performance insights into strategic roadmaps
• Strong background in B2C marketing. Expert at developing and orchestrating effective B2C marketing strategy and GTM launch plans, including methods for customer acquisition, retention, performance optimization, and measuring effectiveness
• Ability to drive projects forward while staying laser focused on the big picture and strategy
• Thrives in a fast-paced and dynamic work environment. Ability to prioritize multiple projects to achieve business objectives
• Has excellent communication skills and can provide constructive feedback to management along with recommendations for performance improvements
• Proficient with analytical and marketing tools
• Bachelor’s degree in marketing, Computer Science, Business, or related field preferred

Responsibilities

• Partner with business leaders to align on company goals and translating them into actionable marketing roadmaps
• Actively partners with product management to align product and marketing roadmaps, prioritizing based on opportunity size and business strategy
• Works closely with key stakeholders to ensure effective go-to-market planning and execution
• Partner with performance marketing stakeholders to develop and execute marketing plans for assigned markets and/or products - including, PPC, SEO, Email, Content, Social, Affiliate, etc
• Achieves business goals and B2C growth objectives through continuous analysis and performance optimization
• Understands the products and services offering and approach of key competitors; communicates products and services differentiation and creates feedback loops with senior leadership and product managers
• Drives effective product positioning and messages backed by market research and user segmentation
• Manages direct reports and provides strategic guidance, aligning with business goals and needs