Remote Senior Marketing Manager

Summary

Join ZipRecruiter as a Senior Marketing Manager to lead Paid Search (SEM / PPC) and YouTube execution and strategy, collaborate with other channels on research, data analysis, and marketing initiatives.

Requirements

• Bachelor’s or graduate degree from a top university, major in Business or Marketing preferred
• 5+ Years of experience with Paid Search / SEM (Google Ads and Microsoft Ads)
• 2+ Years of experience executing paid YouTube advertising
• Strong hands-on experience with most Google Ads products (Demand Gen, Discovery, UAC, Display, Performance Max, DSA, Experiments, Google Ads Editor, RSAs)
• Strong hands-on experience with various YouTube products and ad formats
• Proven data analysis and strong experience with Microsoft Excel (vlookups and pivot tables), Google Sheets and Google Docs

Responsibilities

• Own the hands-on execution and strategy of some of our Paid Search and Paid YouTube channels
• Meet and collaborate with Google and Microsoft reps to improve our marketing
• Conduct analysis and audits to optimize Google Ads and Microsoft Ads spend
• Collaborate with SEO team to identify opportunities for SEO via SEM data and vice versa
• Contribute to marketing strategy, thought leadership, and financial planning
• Prepare ad hoc and recurring updates on spend and marketing performance
• Support other marketing team members with execution and analysis across other business

Preferred Qualifications

• Prior experience with B2B or B2C lead gen
• Ability to identity improvements and restructure accounts to improve performance
• Knowledge of SQL
• Knowledge of Google Ads scripts

Benefits

• Competitive salary
• Exceptional benefits package
• Flexible Vacation & Paid Time Off
• Employer-matched 401(k) plan