Remote Consumer Insights Manager

Why Glassdoor?

When you work for Glassdoor, you help people everywhere get ahead in work and life. That’s because we’re moving fast to become the leading community for workplace conversations. Every day, we foster radical transparency by giving professionals a platform to connect authentically and anonymously. Think real talk with real people — plus company reviews and ratings, salary info, job listings and more.

Join us as we make worklife better, together.

About the Role

Glassdoor is looking for a motivated and analytical Insights Manager to join our team. In this role, you will focus on consumer insights to help shape our marketing strategies and product positioning and offerings. You will report directly to the Director of Product Marketing & Market Insights. You will work closely with Product Marketing (PMM) and external contractors to execute research projects and analyze data that will inform our decisions. This role is ideal for someone who is passionate about understanding consumer behavior and translating data into actionable insights.

What You’ll Do

• Consumer Insights Research: Scope and conduct research to gather insights on consumer wants/needs/motivations/attitudes, behavior, preferences, and market trends that impact Glassdoor’s products and marketing strategies. Types of research may include: positioning/messaging, segmentation, consumer satisfaction (CSAT), brand tracking studies, and competitive research and analysis.
• Data Analysis & Reporting: Analyze survey data and other consumer-related data sets, using tools like cross-tabulations and segmentation. Present findings in a storytelling format that resonates with stakeholders.
• Collaboration with Product Marketing (PMM) and Cross Functional Teams: Work closely with the PMM team to align research activities with marketing and product goals. Suggest research priorities that help drive the business forward and to search for opportunities to insert relevant research insights into our product thinking and roadmaps. This position will also partner with Brand Marketing, Business Operations, and UX Research.
• Support External Contractors: Collaborate with external contractors for specialized research projects, ensuring that their work aligns with Glassdoor’s objectives and standards.
• Monitoring Brand Health: Run periodic brand studies to track the health of the Glassdoor brand, reporting on key metrics and identifying areas for improvement.
• Stay Informed on Trends: Keep up-to-date with cultural, industry, and macroeconomic trends that may influence consumer behavior and inform Glassdoor’s business strategies.
• Voice of the Consumer: Be a champion for and represent the voice of the consumer on Glasdoor’s VOC Council.
• Manage Market Research Online Community: Oversee an always-on research panel of engaged consumers recruited to engage in surveys, discussion boards, interviews and polls to provide quick, high-quality insights on new product or content ideas and audience insights.

What You’ll Bring

• A commitment to add  to our culture of DEI

• 5-7+ years of experience in market research, consumer insights, or a related field, with a focus on data analysis and reporting.

• Experience in tech, social media, growing mobile platforms and/or online communities a plus.

• Experience with Alchemer is a plus!

• Strong analytical skills, with the ability to translate data into actionable insights.

• Excellent written and verbal communication skills, with a knack for storytelling through data.

• Ability to work collaboratively with cross-functional teams and external partners.

• Curiosity and a passion for understanding consumer behavior and workplace culture.

Compensation and Benefits

United States - Base Salary Range*: $82,500 - 109,500

*Glassdoor base salaries are targeted to the market 75th percentile for technical roles and the 65th percentile for non-technical roles. In other words, 65-75% of comparable organizations in our industry will pay less.

Perks for Full-Time U.S. Employees:

Generous Restricted Stock Units (RSU):

***Restricted Stock Units (RSU) are awarded at hire and may be refreshed annually. Additionally, as a pay-for-performance company, there are additional RSU grant awards for top performers.

You can learn more about our compensation philosophy here and see salary ranges for all Glassdoor jobs here .

Health and Wellness: 100% employer-paid premiums for employee medical, dental, vision, life, short and long-term disability, select well-being programs, along with 80% employer-paid premiums for all dependents.* Generous paid time off programs for birthing and non-birthing parents are provided, along with paid injury/illness leave and paid family emergency leave.

*Coverage begins at the start of employment. After 48 months of continuous employment, 100% of all premiums for you and your dependents can be employer-paid!

Work/Life Balance: Open Paid Time Off policy, in addition to 15-20 paid company holidays/year

Investing in Your Future: 401(k) plan with a company match up to $5,000 per year, subsidized fertility and family planning services, and discounted legal assistance services.

Our Commitments

• Come as you are: At Glassdoor diversity is not a slogan; it’s a core factor in our success. We welcome your background, experience and ideas because you help us understand and better serve our world. You make us stronger.
• Grow your career: Glassdoor is small enough for you to see the impact of your contributions, while large enough to offer significant resources and endless opportunities to grow. This is a great place to make a career.
• Find your people: Ask anyone who works here: it’s the people who make the difference. We are a group of well-rounded humans who support one another and work hard together to bring the Glassdoor mission to life.
• Discover flexibility: With flexible hours and a where-to-work policy, Glassdoor allows you to take on professional and personal responsibilities — enhancing both productivity and your well-being.

Glassdoor is committed to equal treatment and opportunity in all aspects of recruitment, selection and employment without regard to race, color, religion, national origin, ethnicity, age, sex, marital status, physical or mental disability, gender identity, sexual orientation, veteran or military status or any other category protected under the law. Glassdoor is an equal opportunity employer; committed to creating a community of inclusion, and an environment free from discrimination, harassment and retaliation.

Where-to-Work Policy

Being a remote-first company, Glassdoor employees can live anywhere Glassdoor is a registered company. Requests to move must be approved by an employee’s manager and the People team. While we will try our best to support relocation requests, some requests may not be approved due to various tax, legal, or other restrictions.

Enjoy Remote and Explore: Employees authorized to work in their current location may Work Away for up to a total of 30 (thirty) working days in a calendar year without permanent relocation and compensation change. Employees on visas may work Work Away for up to a total of 20 (twenty) working days in a calendar year without permanent relocation and compensation change. The amount of time and location for Work Away must be approved by the employee’s manager and People Operations team at least two (2) weeks in advance of travel.