Remote Consumer Paid Marketing Manager

Summary

Join Lyra Health as a Consumer Paid Marketing Manager to drive awareness, consideration, acquisition, and usage of Lyra's products and services among members. The role involves developing strategies leveraging paid channels, managing campaign and asset development workstreams, launching campaigns, and optimizing performance.

Requirements

• 6+ years of B2C paid marketing experience, with at least two years of experience leading direct mail campaigns
• Strong project management and collaboration skills, with the ability to form effective partnerships with cross-functional teams – marketing content and design, analytics, data science, customer success, product, legal - and external vendors to successfully execute on your strategy
• Advanced analytical and strategic skills, with extensive experience evaluating metrics, identifying trends, and determining next steps to optimize performance
• Deep experience designing and executing ongoing experimentation roadmaps
• Strong verbal and written communication skills, with the ability to clearly articulate your marketing strategy and performance to a broad set of stakeholders
• Self-starter who can deliver on initiatives with little guidance. As Lyra is a high growth startup, you must be flexible at times and roll with the punches

Responsibilities

• Establish and execute direct mail and paid social marketing strategies to achieve our member acquisition and utilization goals
• Project manage cross-functional teams and external vendors to ensure successful execution of campaigns
• Drive ongoing experimentation across channels to consistently optimize performance
• Partner with our analytics and data science teams to build an attribution model and closely monitor performance and progress towards goals, identifying optimization opportunities along the way
• Partner with our marketing content and design teams to develop standout campaign assets
• Manage the paid marketing budget, and work with our finance team to forecast projected spend and report out on ROI
• Help identify new paid channels, tools, and platforms that can continue to scale performance

Benefits

• Comprehensive healthcare coverage (including medical, dental, vision, FSA/HSA, life and disability insurances)
• Lyra’s benefits package includes gender-affirming surgery
• Lyra for Lyrians; coaching and therapy services for you and your eligible dependents
• Equity in the company through discretionary restricted stock units
• Competitive time off with pay policies including vacation, sick days, and company holidays
• Paid Parental Bonding Leave for birthing and non-birthing parents
• 401k and retirement benefits
• Employee Well-being Program with additional perks: Fertility and Family Building, and Maternity program, Employer discount marketplace, Pet insurance, Financial planning tools, UberEats stipend, Legal services, Monthly technology stipend