Remote Consumer Product Marketing Manager, Go-to-Market

Summary

Join Lyra Health as a Consumer Product Marketing Manager, GTM to expand access to life-changing mental health care among members by designing and executing curated go-to-market strategies for Lyra's audiences, products, and services.

Requirements

• 8+ years of B2C marketing experience, with at least three years of product marketing experience
• Extensive experience evaluating consumer insights and data, and synthesizing them into stand out go-to-market strategies
• Strong project management and collaboration skills, with the ability to form effective partnerships with cross-functional teams—–product, lifecycle marketing, acquisition marketing, customer marketing, customer success—–to successfully execute on your strategy
• Strong verbal and written communication skills, with the ability to clearly articulate your marketing strategy and performance to a broad set of stakeholders
• Self-starter who can deliver on initiatives with little guidance. As Lyra is a high-growth startup, you must be flexible at times and roll with the punches

Responsibilities

• Partner with our product team to understand our benefit-eligible members and their needs, segment our member audience, and identify which of our products and services can help improve lives within each segment
• Design remarkable and differentiated go-to-market strategies for each audience and the products that can best serve them. Strategies will clearly articulate target personas, positioning, value propositions, and messaging
• Collaborate with our Member Acquisition and Lifecycle Marketing Leads to incorporate GTM strategies into existing campaigns and new campaign launches
• Partner with customer marketing and customer success teams to develop enablement materials to communicate our products and services to our buyers (i.e. employers who purchase Lyra as a benefit for their employees)
• Partner with our product and customer success teams to pilot new products, features, and enhancements with consumers prior to full GA launch
• Work closely with our product team to understand member usage and sentiment of our products and services on an ongoing basis, and identify optimizations to strengthen product market fit
• Conduct regular competitive analyses to understand what our direct competitors and service providers in adjacent industries are doing, to help inform our GTM strategies and product roadmaps

Benefits

• Comprehensive healthcare coverage (including medical, dental, vision, FSA/HSA, life and disability insurances)
• Lyra’s benefits package includes gender-affirming surgery
• Lyra for Lyrians; coaching and therapy services for you and your eligible dependents
• Equity in the company through discretionary restricted stock units
• Competitive time off with pay policies including vacation, sick days, and company holidays
• Paid Parental Bonding Leave for birthing and non-birthing parents
• 401k and retirement benefits
• Employee Well-being Program with additional perks: Fertility and Family Building, and Maternity program, Employer discount marketplace, Pet insurance, Financial planning tools, UberEats stipend, Legal services, Monthly technology stipend