Growth Marketing Manager

Summary

Join Parsley Health as a Growth Marketing Manager to support their efforts across direct-to-consumer audience, managing paid search and social campaigns, overseeing creative team, and analyzing data to optimize performance.

Requirements

• Highly analytical background with the ability to translate data into actionable insights
• 3-5 years experience in managing paid search and social campaigns, including experience working with creative teams
• Strong project management skills with experience in coordinating cross-functional teams and delivering results
• Demonstrated ability as a people manager
• Clear, empathetic communication with a deep understanding of customer needs and constraints, balanced with internal priorities and limitations

Responsibilities

• Manage paid search and social campaigns to drive member growth
• Ensure the success of creative assets by coordinating with vendors, copywriters, and designers
• Collect and analyze data across all marketing channels, providing regular reports on performance and insights that guide optimization
• Develop and manage growth experiments (e.g., A/B testing) to discover new opportunities for acquisition and scale paid efforts
• Act as the primary liaison between the Marketing team and the EPD + Data teams, ensuring alignment on growth initiatives and accurate data flow
• Manage the creative team’s queue to ensure content evolves with data-backed insights, maintaining a strong brand presence across paid channels
• Optimize the paid media funnel to increase conversion rates and improve key metrics like cost-per-acquisition (CPA) and return on ad spend (ROAS)

Benefits

• Equity Stake
• 401(k) + Employer Matching program
• Remote-first with the option to work from one of our centers in NYC or LA
• Complimentary Parsley Health Complete Care membership
• Subsidized Medical, Dental, and Vision insurance plan options
• Generous 4+ weeks of paid time off
• Annual professional development stipend
• Annual wellness stipend