Remote Content Marketing Manager

Summary

Join a results-focused company as a content marketer to help maximize ROI on every campaign and piece of content by creating and repurposing content for different audiences and channels.

Requirements

• 5+ years of experience in B2B SaaS marketing, content creation, and/or copywriting, with a strong portfolio
• A bachelor’s degree in Marketing, Communications, Journalism, or a related field
• Exceptional writing and editing skills, with experience writing copy for paid channels
• A knack for repurposing content for various channels
• Familiarity with SEO principles and the ability to craft high-performing web copy
• Hands-on experience with tools like Sprout Social and Canva (experience with Figma is a plus)

Responsibilities

• Serve as one of our lead content strategists for new content and campaigns, developing strategic concepts, shaping key messaging, and identifying creative distribution strategies
• Manage social media channels, including strategy development, content calendar creation, scheduling, and monitoring
• Write conversion-focused copy for organic social, email, paid media, landing pages, and websites
• Optimize existing copy based on performance data and insights identified in collaboration with other SMEs, including digital and growth marketing
• Repackage content into engaging, bite-sized formats such as short video scripts, infographics, and more
• Help develop and refine content workflows to increase efficiency
• Manage multiple projects simultaneously, tracking and communicating progress with stakeholders
• Participate in content planning and strategy sessions to guide our content marketing for Unbounce and Insightly

Benefits

• ���� Compensation range $79,128 - $95,000 CAD
• ���� Flexibility and time off
• ���� Health and wellness
• ���� Growth