SEO Specialist

Summary

Join our dynamic, fast-growing international team at Keypath Education Malaysia as an SEO Specialist, responsible for Search Engine Optimisation of Partner University websites.

Requirements

• 3+ years demonstrated experience in a Search Engine Optimization (SEO) role
• Interpersonal skills, with an ability to communicate technical issues in a concise and understandable manner
• Proactive in acquiring and learning new skills in the evolving SEO field

Responsibilities

• Working closely with the Marketing Manager to define and execute SEO strategy for University Partner websites
• Continually identifying new opportunities to grow organic website traffic, managing SEO budget, and forecast monthly traffic and inquiry volumes
• Advise and implement all on-site and technical optimisations to include meta tags, content optimisation, site architecture, schema, sitemaps, load speeds, and URL paths
• Working closely with the Content Team to steer content strategy and production and leverage social media channels in driving traffic and social signals
• Identify and contact websites that provide backlinking opportunities as well as manage content amplification channels
• Perform regular research and analysis, including keyword research, audience insights, technical audits, content reviews, on-site analysis, and backlink audits
• Ensuring the website is fully tracked via Google Analytics
• Project manage website improvements and problem solve issues, providing recommendations to improve CRO, UX, and customer journey
• Manage third parties that support SEO initiatives

Benefits

• Opportunity to chose how you work - in office, hybrid or remotely
• Comprehensive online remote training
• All the necessary equipment for success
• Clear career progression pathways
• Paid Mental Health days for your well-being
• Toolkits for Digital Health and Mental Health support