SEO Specialist
Keypath Education
πRemote - Malaysia
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Job highlights
Summary
Join our dynamic, fast-growing international team at Keypath Education Malaysia as an SEO Specialist, responsible for Search Engine Optimisation of Partner University websites.
Requirements
- 3+ years demonstrated experience in a Search Engine Optimization (SEO) role
- Interpersonal skills, with an ability to communicate technical issues in a concise and understandable manner
- Proactive in acquiring and learning new skills in the evolving SEO field
Responsibilities
- Working closely with the Marketing Manager to define and execute SEO strategy for University Partner websites
- Continually identifying new opportunities to grow organic website traffic, managing SEO budget, and forecast monthly traffic and inquiry volumes
- Advise and implement all on-site and technical optimisations to include meta tags, content optimisation, site architecture, schema, sitemaps, load speeds, and URL paths
- Working closely with the Content Team to steer content strategy and production and leverage social media channels in driving traffic and social signals
- Identify and contact websites that provide backlinking opportunities as well as manage content amplification channels
- Perform regular research and analysis, including keyword research, audience insights, technical audits, content reviews, on-site analysis, and backlink audits
- Ensuring the website is fully tracked via Google Analytics
- Project manage website improvements and problem solve issues, providing recommendations to improve CRO, UX, and customer journey
- Manage third parties that support SEO initiatives
Benefits
- Opportunity to chose how you work - in office, hybrid or remotely
- Comprehensive online remote training
- All the necessary equipment for success
- Clear career progression pathways
- Paid Mental Health days for your well-being
- Toolkits for Digital Health and Mental Health support
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