Digital Copywriter

Summary

Join us as a Digital Copywriter with a focus on user experience, and play a crucial role in creating impactful digital content that enhances the user journey across websites, email campaigns, and digital ads.

Requirements

• Bachelor's degree in marketing, communications, journalism, or a related field
• Extensive experience as a digital copywriter with a focus on website content, email marketing, and paid digital ads
• Excellent writing and editing skills with the ability to craft compelling, clear, and engaging copy that resonates with target audiences
• Excellent command of the English language (C2 level certification desired, LanguageCert C2 LTE or C2 IESOL certificate would be a plus)
• Strong understanding of user experience principles and how copy integrates with design to create seamless user flows and conversions
• Experience with SEO best practices and optimizing content for both search engines and user experience
• Strong attention to detail and the ability to manage multiple projects simultaneously in a fast –paced environment
• Familiarity with email marketing platforms

Responsibilities

• Create UX-focused copy for a variety of digital channels, including websites, email campaign and paid digital ads, ensuring content is engaging and aligned with user journeys
• Collaborate with UX/UI designers, developers, and other stakeholders to ensure that content supports an optimized user experience and aligns with overall brand messaging
• Write clear, persuasive. and action-oriented copy that drives user engagement and conversions, while maintaining consistency with the brand voice
• Ensure that all digital content is optimized for search engines (SEO) and adheres to web accessibility and mobile responsiveness standards
• Analyze and report on digital content performance, make data-driven recommendations for improvement, and continually optimize content for improved user experience and engagement

Benefits

• Competitive remuneration package
• Work in an international, dynamic and fun atmosphere
• Two free vouchers for all certifications from PeopleCert's Portfolio per year for all employees
• Huge learning experience in using best practices and global environment
• Constant personal and professional development
• 100% Virtual Hiring Process