Social Media & Marketing Specialist

Summary

Join GoFasti, a Talent-as-a-Service company, as a remote English-fluent Social Media & Marketing Specialist based in Central America. You will develop and execute marketing campaigns across various channels, create engaging content for social media, and manage the social media calendar. Responsibilities include designing high-quality visual and written content, conducting market research, and analyzing campaign performance. The ideal candidate possesses 2-4 years of marketing experience with a focus on social media, proven success in managing social media channels, and strong content creation skills. Excellent communication and project management skills are essential. The salary range is $1,000-$2,000 per month, and the position is for an independent contractor working remotely.

Requirements

• 2-4 years of experience in marketing, with a strong emphasis on social media
• Proven track record of managing and growing social media channels (especially Instagram and LinkedIn)
• Proven experience in content creation, including copywriting, visuals, graphics and video production
• Experience developing and overseeing content strategy for personal brands and companies
• Proficiency in using tools like Canva, Figma, Meta Business Suite, and Google Analytics
• Strong attention to detail and ability to manage multiple projects simultaneously
• Creative thinker with a passion for storytelling and brand-building
• A balance of creative execution and strategic thinking
• Excellent project management and organizational skills
• Excellent written and verbal English communication skills
• A collaborative mindset, receptive to feedback, committed to continuous improvement, and willing to engage proactively in hands-on tasks

Responsibilities

• Develop and execute marketing campaigns across multiple channels, including email, social media, paid ads, and content
• Plan, create, and publish engaging content for social media (especially LinkedIn & Instagram)
• Create compelling visuals, copy, and video content
• Design and produce high-quality visual and written content
• Develop compelling case studies, engaging scripts, and captivating storytelling formats
• Manage the social media calendar and coordinate with internal stakeholders for key campaigns and announcements
• Managing Marketing Projects, coordinating with external collaborators (designers, videographers, photographers, writers) to ensure high-quality content
• Monitor and analyze campaign performance using analytics tools (Google Analytics, Meta Insights, etc.), and report on KPIs
• Timely deliver quality control across content assets
• Conduct market research to identify trends and new opportunities for growth
• Assist with website updates, newsletters, and marketing collateral as needed
• Stay up-to-date with digital marketing best practices and social media trends
• Integrate feedback quickly and professionally
• Maintain clear, proactive communication

Preferred Qualifications

• Experience with design and copywriting is strongly preferred
• Familiarity with CRM systems and email marketing platforms (e.g., HubSpot) is a plus
• Experience with performance marketing is a plus (e.g., running paid campaigns on Meta, LinkedIn, or Google)
• Basic knowledge of SEO and content strategy is a plus

Benefits

• The Salary range offered for this position varies from (USD) $1,000 - $2,000 per month, depending on seniority and skillset
• This position is for an independent contractor, through a payroll platform
• The talent will work REMOTELY directly with the GoFasti team