Remote Digital Marketing Manager

Logo of Farmer's Business Network, Inc.

Farmer's Business Network, Inc.

πŸ’΅ $125k-$155k
πŸ“Remote - United States

Job highlights

Summary

Join a dynamic, innovative, and mission-driven AgTech company as the Manager, Digital Marketing, where you will own digital marketing strategy, drive digital marketing campaigns, and partner with cross-functional groups to make these strategies a reality.

Requirements

  • 3+ years of digital marketing experience in paid search, paid social, programmatic digital, and personalized communications, across both web and mobile platforms
  • Experience collaborating with multi-functional in-house teams and external agencies
  • Highly analytical mindset with data-driven decision-making within an imperfect or incomplete information environment
  • Extensive hands on experience with Google Ads, Facebook, Microsoft Ads, and other digital media platforms
  • Comfortable in a fast-changing, fast paced environment with tight deadlines and the ability to multitask and prioritize projects
  • Excellent quantitative and analytical skills with the ability to interpret and translate data into actionable proposals
  • Experience with Sales, Marketing, and Finance leadership to ensure agreement on priorities, adjusting as required by changing market conditions and emerging opportunities
  • Leverage analytical and quantitative skills to interpret data, generate insights and translate it into actionable changes
  • Implement detailed keyword strategy to be leveraged for both SEM and SEO
  • Experience with Google Merchant Center and Google Shopping Ads

Responsibilities

  • Architect and implement paid digital strategies via Google Ads, Bing Ads, Facebook, and other paid digital marketing channels
  • Drive funnel acquisition and optimization through paid digital performance marketing channels
  • Develop, implement, and manage performance marketing campaigns globally across all digital channels including SEM, programmatic display, paid social and affiliate marketing
  • Utilize marketing tools including; Salesforce, Marketo, Google Ads, Google Analytics, Bing, Facebook Business Manager, and Linkedin Campaign Manager to create world-class digital marketing programs, run reports, turn numbers into action plans and help propel the marketing teams demand generation goals
  • Create audience lists to tailor campaigns for targeted audiences across specific market segments, industries, and roles
  • Practice data based decision making related to digital campaign management
  • Use data analytics and marketing technologies to inform decisions and iterate on marketing campaigns to drive growth and achieve KPIs
  • Own the forecasting, monitoring, and reporting of performance marketing budgets
  • Develop, execute, and manage A/B testing optimization strategies spanning ad assets, landing pages, targeting, media tactics, and new media channels
  • Continuously evaluate emerging media strategies to identify growth opportunities and rebalance our paid marketing channel allocations as appropriate
  • In partnership with Brand and Campaign Marketing teams, develop integrated marketing plans and programs that fuel customer discovery, interest, engagement, and retention

Preferred Qualifications

  • Experience managing digital growth strategies within the ag industry
  • Strong technical acumen and hands-on experience with tools such as Google Analytics, Amplitude, Tableau, Salesforce, and Marketo
  • Experience with Google Analytics (incl. GA4) and attribution modeling
  • Proven experience in working directly with senior leadership teams with excellent attention to detail, creativity, motivation and communication skills
  • Results-oriented mindset with experience building reports and dashboards for reporting on qualitative and quantitative metrics that focus on revenue, conversion, sales, and other marketing goals
  • Experience managing call tracking platform integration
  • Expert understanding of multiple digital channels and how they work together (SEM, SEO, CRO, Social, Display, etc.)
  • Lifecycle marketing strategy and initiatives including end-to-end digital campaign launches, marketing automation and offer strategies that drive digital growth

Benefits

  • Competitive total compensation packages that include equity compensation (dependent upon job level)
  • Paid holidays plus an additional floating holiday
  • Work flexibility including paid time off and remote work if your role is eligible
  • Parental leave
  • Benefits including but not limited to: medical, dental, vision, wellbeing, short & long term disability, life insurance, 401k, HSA employer contributions, and more

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