Digital Marketing Manager

Summary

Join SupportYourApp, a leading Support-as-a-Service company, as our Digital Marketing Manager! You will develop and implement marketing strategies to boost lead generation and brand awareness on online vendor marketplaces. Responsibilities include managing online presence, creating and maintaining marketplace accounts, planning and launching marketing campaigns, and reporting on key performance indicators. This role requires 2+ years of experience as a Digital Marketing Manager, proficiency in marketing software, and excellent analytical skills. We offer a fully remote work opportunity, competitive compensation in USD, paid training, and a supportive international environment.

Requirements

• 2+ years of proven experience as a Digital Marketing Manager or in a similar role
• At least 1 year of experience in setting up ads in LinkedIn Ads
• Written and spoken English from Upper-Intermediate (B2) level or higher
• Excellent analytical skills and experience with reporting on key metrics (CPA, CPC, CTR, CPM, CPL, etc.)
• Ability to manage multiple projects simultaneously and meet deadlines
• Strong communication and collaboration skills
• Proficiency in marketing software and tools such as Google Analytics and Google Tag Manager

Responsibilities

• Monitor and manage our company’s mentions across various online platforms to ensure a positive brand presence
• Oversee vendor marketplaces. Manage the creation and maintenance of accounts on marketplaces, ensuring they are up-to-date, visually appealing, and aligned with our brand
• Develop and implement effective strategies for lead generation and brand awareness on online vendor marketplaces
• Proactively collaborate with the Service Delivery team to encourage clients to leave reviews. Develop clear instructions and guidelines to streamline the process and maximize participation
• Regularly track and report on the performance of digital marketing activities, including progress toward KPIs. Develop strategies to achieve set goals, refine existing approaches, and provide data-driven recommendations for continuous improvement
• Plan strategies, launch campaigns in LinkedIn Ads and other platforms, manage ad creatives, write ad copies, and prepare technical specifications for copywriters and designers to create advertising materials
• Regularly report on the performance of digital marketing activities, provide insights and recommendations for improvement

Preferred Qualifications

• Bachelor’s degree in Marketing, Business, or a related field
• Experience with using referral platforms/vendor marketplaces (e.g. Clutch, G2, Gartner) for lead generation
• Experience with Looker Studio and Meta Pixel
• Business correspondence skills

Benefits

• Business hours
• Opportunity to work fully remotely
• Creative and unique art offices
• Inclusive international environment
• Compensation in USD
• Good bonuses for referring friends
• Paid intensive training and probation
• Mind-blowing corporate events and social activities
• Work-life balance
• Responsive management interested in your growth and long-lasting cooperation
• Greenhouse conditions for self-development