Senior Manager, Digital Marketing, Paid Social

Summary

Join Noodle, a leading higher education partner, as our Sr. Manager, Digital Marketing Paid Social! Lead a team of specialists in developing and executing high-impact social media campaigns for partner institutions. You will be responsible for growing lead volume and application starts, collaborating cross-functionally, and providing performance reporting and actionable recommendations. This role requires strong leadership, strategic thinking, and a deep understanding of paid social media platforms and analytics. You'll own vendor relationships and ensure alignment with business objectives. Noodle offers a competitive compensation package, remote work, and excellent benefits.

Requirements

• 5-7 years of digital marketing experience
• Prior experience managing a team of Digital Marketing Specialists
• Bachelor’s degree or equivalent certifications/experience
• Strong foundational understanding of Social Media and Digital Marketing principles and recent updates in the industry
• Strong research skills
• Working knowledge of Google Workspace (Docs, Slides, Sheets)
• Excellent verbal and written communication and presentation skills
• Ability to think creatively with a desire to continue learning new skills
• Ability to work effectively in dynamic, rapidly changing, team-based environment
• Applicants must be legally authorized to live and work in the United States
• Employees are required to reside within the United States for the duration of their employment

Responsibilities

• Lead and mentor a team of three specialists, providing guidance in executing best in class Paid Social strategies and fostering professional growth
• Design and implement comprehensive digital marketing campaigns designed for prospect generation and conversion funnel improvements
• Work closely with the paid media team, creative teams, analytics, and planning to ensure cohesive and effective marketing execution across all platforms
• Utilize analytics tools (e.g., Google, Meta, Linkedin Ads Managers) and data visualization tool (Tableau) to track campaign performance, interpret data, and derive actionable insights for continuous improvement
• In conjunction with your team, conduct audience research to ensure we’re targeting the highest quality candidates and create an ongoing testing process to challenge our best practices
• Own the relationships with Social Media vendors and be the go-to resource for training, troubleshooting, billing, etc. related to social media platforms
• Regularly communicate strategies, results, and optimization recommendations to General Managers and other internal and external stakeholders to inform business decisions
• Analyze market trends, consumer behavior, and competitor activities to identify new opportunities and inform strategic direction

Benefits

• Work from the comfort of your home office!
• Great compensation package!
• 401K + match, bonus potential, and equity opportunities
• Tools you need on us! Mac is our computer of choice
• Our insurance plan offers medical, dental, vision, short- and long-term disability coverage, plus supplementals for all employees and dependents
• Paid Parental Leave
• Pre-tax commuter benefits
• 4 weeks paid vacation + 10 paid holidays + paid sick leave
• Access to mental health services like Ginger and Talkspace
• Annual education stipend for lifelong learning
• Growth - we pride ourselves on creating environments where employees can be themselves and grow within and around the company
• $100,000 - $115,000 a year