Senior Digital Marketing Manager

Summary

Join a dynamic sports education company as their Senior Digital Marketing Manager to lead marketing strategy, oversee promotional efforts, and manage the team. You will optimize sales funnels, run paid ad campaigns, conduct data analysis, and manage marketing tools. This role requires 5+ years of performance marketing experience, proven success in building sales funnels, and strong team management skills. The company offers a competitive salary, significant bonus potential, 20 days of PTO, remote work, access to digital marketing courses, paid trips to company events, and more. The ideal candidate is analytical, data-driven, creative, resourceful, proactive, and highly motivated.

Requirements

• 5+ years of experience in performance marketing, with a strong track record in user acquisition and conversion optimization
• Hands-on experience in direct-to-consumer marketing, ideally in digital education or coaching
• Proven success in building and optimizing sales funnels for digital products
• Strong proficiency with marketing software, analytics tools, and tracking systems (e.g., Google Analytics, attribution platforms, automation tools)
• Excellent team management and leadership skills, with experience in mentoring and overseeing marketing teams
• Bachelor’s or Master’s degree in Science (preferred), Business, or Marketing
• Fluent in English with exceptional communication skills, both written and verbal

Responsibilities

• Optimize and test sales funnels for organic and paid traffic
• Own the funnel-building process (strategy, execution, KPI monitoring, and team guidance)
• Write sales copy and create offers/sales pages
• Continuously A/B test and analyze performance
• Drive key marketing KPIs (ROI, CAC, LTV)
• Run and optimize paid ad campaigns (Google, YouTube, Facebook)
• Develop and execute user acquisition strategies
• Manage complex spreadsheets for data organization and analysis
• Conduct data analysis and financial planning
• Troubleshoot and optimize tracking/attribution
• Manage and refine marketing software tools
• Ensure smooth operations, maintain processes, and mentor junior team members
• Develop and implement marketing SOPs
• Lead projects and supervise team members
• Oversee KPIs and ensure goal alignment across teams
• Optimize our referral program
• Identify issues and propose solutions

Preferred Qualifications

• Experience working with CRM systems (e.g., HubSpot, ActiveCampaign, Keap)
• A good understanding of direct response copywriting skills
• Familiarity with the sports industry and its audience

Benefits

• Earn a monthly salary of $4,000–$5,000*
• Significant bonus payments are possible if you excel
• PTO: 20 days of paid time off
• Work remotely from anywhere in the world
• Access to many digital marketing courses
• We’ll clearly outline your next milestones and provide opportunities to help you reach them
• Enjoy paid trips to company events across Europe