Digital Marketing Specialist

Summary

Join Eppo, a company building the future of experimentation, as a Digital Marketing Specialist. This crucial role focuses on leading digital marketing efforts, driving pipeline growth, maximizing ROI, and managing campaigns from strategy to execution. You will develop and manage paid media campaigns, own all channel distribution, plan and optimize end-to-end campaigns, and be obsessed with ROI. The ideal candidate has 5+ years of experience in digital marketing, a data-driven mindset, strong content strategy and SEO skills, and a deep understanding of the customer journey. Eppo offers competitive compensation, benefits, and a growth-oriented culture.

Requirements

• 5+ years of experience in digital marketing, ideally in the B2B SaaS space
• Proven track record managing paid campaigns and organic strategies
• A data-driven mindset with a passion for measuring ROI and pipeline impact
• Strong content strategy and SEO skills, with the ability to write SEO-optimized content when needed
• Deep understanding of the customer journey and how to tailor marketing for different stages (TOFU to BOFU)

Responsibilities

• Develop and manage paid media campaigns across platforms like Google Ads, LinkedIn, and explore new channels that suit our ICP. Ensure every dollar is working hard, driving qualified leads and optimizing ROI. Work well managing internal and external (vendors) to drive results
• Select the channels to get content, events, and product strategy noticed. Know how to get noticed by search engines and humans alike, read data to determine best channels to push investment into, and support the team as needed (e.g., work with content/SEO to write SEO-friendly copy and content for a dedicated landing page)
• Plan, execute, and optimize campaigns across all stages of the customer journey—from top-of-funnel (TOFU) awareness to bottom-of-funnel (BOFU) conversions. Work closely with sales and product teams to ensure alignment and deliver results
• Track, analyze, and report on the performance of paid and organic efforts, always with an eye on how it impacts the pipeline and business growth

Preferred Qualifications

Experience with experimentation and a knack for testing and learning

Benefits

• Competitive Salary & Equity: We aim high, targeting the 75th percentile for all roles
• Growth & Autonomy: Small team, big impact—grow alongside us!
• Medical, Dental & Vision: 100% coverage for US based employees, 75% premium coverage for dependents
• 401(k): Available through Human Interest (no match right now)
• Learning & Development: $500 yearly for L&D resources
• Flexible PTO: We’re big fans of working hard and recharging when needed!
• Remote-First: A fully distributed workforce within the US and Europe
• Company Offsite: Our annual offsite for collaboration and team fun!
• Paid Parental Leave: 16 weeks for birth-parents, 12 weeks for non-birth parents