Digital Marketing Specialist

Summary

Join Glooko as a Digital Marketing Specialist and play a key role in developing and executing our digital marketing strategy. You will create engaging content for various platforms, including websites, social media, and email campaigns. Ideal candidates possess experience in B2B and B2C environments and a passion for using digital marketing to improve lives. Responsibilities include content creation, thought leadership, campaign optimization, account-based marketing, and performance analysis. The role requires a bachelor's degree in a related field, 5+ years of experience, and expertise in content creation, SEO, and marketing platforms like Salesforce Pardot and Braze. Familiarity with Glooko's platform and a passion for improving the lives of people with diabetes are preferred.

Requirements

• Bachelor’s degree in marketing, Communications, Media, or a related field (or equivalent experience)
• 5+ years of digital marketing experience
• Proven expertise in writing, editing, and producing high-quality content for diverse platforms and B2B and B2C audiences - healthcare experience preferred
• Exceptional writing and storytelling abilities
• Proficiency in SEO optimization and familiarity with analytic tools for performance tracking
• Strong project management skills
• Knowledge of global cultural and linguistic differences to effectively tailor messaging
• Expertise in Salesforce Marketing Cloud, Pardot and Braze. platform features and functionality

Responsibilities

• Develop compelling content tailored for external stakeholders and multiple regions
• Write and edit copy for websites, email campaigns, social media, and landing pages
• Partner with internal teams and external agencies to manage corporate website, produce creative assets, including compelling visual and video content
• Craft thought leadership content, including articles and blogs that position the company as an industry innovator and trusted leader
• Develop press releases and corporate announcements to communicate milestones and brand initiatives to global audiences
• Design, implement, and manage automated marketing campaigns using the Salesforce Pardot platform, including building landing pages, forms, email sequences, and engagement studios, to nurture leads, track campaign performance, and optimize marketing efforts across the customer lifecycle
• Develop and execute targeted marketing campaigns focused on a select group of high-value accounts, collaborating closely with sales teams to identify key decision-makers within those accounts and deliver personalized messaging across multiple channels to drive engagement and conversion
• Work closely with analytics teams to measure the effectiveness of content across regions
• Monitor trends and competitive landscapes to introduce innovative content approaches

Preferred Qualifications

• Familiarity with Glooko's platform, features, and benefits
• Passion for improving the lives of people with diabetes