Remote Digital Marketing Specialist

Summary

Join our team as a Digital Marketing Specialist and play a key role in shaping the future of digital marketing at Pythian. You will be responsible for implementing digital marketing strategies, maintaining website and blogs, creating high-conversion PPC pages, and collaborating with the content team to produce engaging website pages and digital assets.

Requirements

• 3-5 years of experience in marketing with a strong understanding of B2B digital branding and marketing practices
• Knowledge of HubSpot CMS , Marketing Hub required . Hubl, HTML, CSS knowledge preferred
• Proven working experience as a Digital Marketing Specialist or similar role
• Extensive knowledge of all parts of a digital marketing campaign, including content creation, A/B testing, website management , email marketing, SEO, PPC, LinkedIn campaigns, and customer outreach
• Knowledge of Digital Marketing tools: Google Analytics , Google Search Console, Google Ads , HubSpot, Salesforce, 6sense, SEMrush, Linkedin, ZoomInfo
• Bachelor's degree in Marketing, Communications, or a related field

Responsibilities

• Maintain website, blogs, resources & other web/digital assets
• Create high-conversion PPC pages to accompany Paid Media campaigns
• Collaborate with the content team to produce high-quality and engaging website pages and digital assets
• Optimize website content (meta tags, headers, URLs, and other on-page elements) for search engines following the best practices and recommendations from our SEO vendor
• Develop, execute and manage email marketing and lead engagement efforts
• Work with Marketing Managers to create drip, nurture and sequence campaigns
• Work with Marketing Development Representatives to optimize outbound marketing
• Create and qualify leads through multiple lead-generation channels including SEO, PPC, social media, email campaigns, referral programs, events and other online marketing initiatives
• Identify opportunities to increase lead generation and engagement
• Work with Marketing Data Analyst to analyze the data from inbound and outbound campaigns and implement optimization strategies
• Track and analyze website and marketing campaigns; create weekly reports on website and email campaign performance
• Interpret website and blog statistics, and identify areas for optimization

Benefits

• Competitive total rewards package with excellent take home salaries, shifted work time bonus (if applicable) and an annual bonus plan!
• Hone your skills or learn new ones with an annual training allowance; 2 paid professional development days, attend conferences, become certified, whatever you like!
• 3 weeks of paid time off and flexible working hours. All you need is a stable internet connection!
• We give you all the equipment you need to work from home including a laptop with your choice of OS, and budget to personalize your work environment!