Brand Marketing Director

Summary

Join Wpromote as the Director, Brand Marketing and be responsible for defining, developing, and executing the agency's overall brand positioning and strategy. You will drive Wpromote's differentiated story, value proposition, and messaging, ensuring resonance with target audiences and alignment with business objectives. This role involves market research, collaboration with business unit leaders, and the creation of integrated brand campaigns. The position reports to the VP, Content & Communications and offers a remote-first culture with various benefits. The anticipated annual salary ranges from $110,000 to $145,000, with a comprehensive benefits package included. Wpromote is committed to diversity and inclusion, offering a supportive and welcoming work environment.

Requirements

• 5-7+ years of experience in B2B brand marketing or a similar role, with a focus on digital marketing and brand strategy
• Bachelor’s degree in Marketing, Communications, Business, or related field (MBA or equivalent experience preferred)
• Proven track record of developing brand narratives and positioning and executing successful brand campaigns that drive awareness, engagement, and growth
• Experience leading collaboration with leadership to build specific go-to-market positioning
• Exceptional communication and storytelling skills, including strong writing abilities and a deep understanding of visual narrative
• Strong understanding of digital marketing channels, including social media, content marketing, SEO, and paid media
• Experience in managing and mentoring a team of marketing professionals
• Analytical mindset with the ability to leverage data and insights to make informed decisions
• Creative thinking and comfort working in a fast-paced, dynamic environment

Responsibilities

• Develop powerful brand narratives and refine the Wpromote brand strategy, including value proposition, positioning, and messaging, to differentiate the agency in a competitive market
• Create and execute high-impact, multi-channel brand awareness campaigns that increase Wpromote's visibility and drive growth in brand share of voice (SOV) across key markets
• Work directly with business unit leaders to build unique narratives and incorporate new offerings and trends into brand positioning and campaigns, including go-to-market and sales materials
• Collaborate with creative, content, and digital teams to produce engaging brand assets that combine best-in-class written and visual storytelling, including digital content, thought leadership, videos, and social media
• Leverage data and market research to understand audience behavior, trends, and competitive positioning to inform and continue to evolve Wpromote’s brand strategy and service offerings
• Oversee brand consistency across all touchpoints, ensuring that all internal and external communications align with the brand guidelines and strategy
• Establish and track key performance indicators (KPIs) for brand performance, analyze results, and adjust strategies to achieve brand goals
• Identify and manage strategic partnerships, sponsorships, and collaborations to amplify the Wpromote brand
• Mentor and inspire a cross-functional team of marketing professionals by fostering a culture of creativity, collaboration, and innovation

Benefits

• Remote-first culture
• Unlimited PTO
• Extended Holiday break (Winter)
• Flexible schedules
• Work from anywhere options*
• 100% paid parental leave
• 401(k) matching
• Medical, Dental, Vision, Life, Pet Insurance
• Sponsored life insurance
• Short Term Disability insurance and additional voluntary insurance
• Annual Class Pass credits and more!