Product Marketing Director

Summary

Join Seed Health as a Director, Product Marketing and play a pivotal role in owning the marketing strategy for a product from end-to-end. You will develop core narratives, track market trends, and collaborate with cross-functional teams to bring your ideas to life. As a domain expert in consumer health, particularly VMS supplementation and nutrition, you will have scaled hero products to over $50MM P+Ls. You will possess deep expertise in regulatory compliance, multi-channel marketing, and science communication. This US-based, fully remote position offers a competitive salary and comprehensive benefits package. Seed Health values diversity and inclusion, fostering a collaborative and supportive work environment.

Requirements

• 9+ years of experience in product marketing with a proven track record of successfully launching, marketing and scaling hero health and wellness products across DTC, Retail and Wholesale distribution channels
• Human-centered thinker who succeeds at taking audience insights and turning them into winning product messages and experiences
• Deep expertise in regulatory, compliance, USP engineering, multi-channel / multi-geography marketing, and science / health communications
• Strategic thinker with the ability to translate insights, science, health and product-related information into differentiated strategies and compelling marketing that align with core business objectives and our brand
• Experience building data-driven audience segmentation frameworks and consumer personas in collaboration with Consumer Insights
• Proven ability to develop go-to-market strategies mapped to applicable audience segments, USPs, claims and benefits
• You take ownership of projects from start-to-finish, your reporting is impeccable and inspires others to action and you know how to provide the perfectly timed dopamine hits of data to ensure your briefs always hit the mark
• Strong market research and competitive analysis skills
• Galaxy-class communicator with excellent verbal, presentation, and written communication skills

Responsibilities

• Own product marketing strategy and execution from end-to-end, ensuring strategies, decisions, and prioritization are data-driven and aligned to business goals. Be the steward of the humans we impact
• Source of truth for the product and understand all nuances around key USPs, benefits, claims, supply chain, and the entire ecology around a product—especially the details many other companies don’t consider
• Develop and execute product positioning, differentiating value props, and customer journey maps
• Develop and push the development of new claims, messaging and opportunities. This unto itself is a center of innovation
• Inform research roadmaps and partner with Consumer Insights and Analytics to understand consumer needs, pain points, and behaviors. Use this data in all facets of product marketing including strategy, positioning, and campaign tactics
• Define and refine buyer personas and target customer segments based on market research, ensuring effective and targeted marketing campaigns. How do you unearth the most interesting, untapped communities? Note: You are generally known for leaving no stone unturned
• Work closely with key growth (paid media, CRM, product) channels to inform messaging strategies and positioning at different touch points in the funnel
• Work closely with digital product as you believe that the optimal product experience spans the physical product and all of its supporting digital touchpoints
• Ideate and oversee integrated marketing campaigns across multiple channels, collaborating with marketing to drive product awareness, customer engagement and conversions
• Partner across the organization, including leadership, to move projects forward, drive stakeholder engagement, and manage reviews / approvals

Preferred Qualifications

• Deep understanding of (and care deeply about) consumer health, especially (VMS) supplementation and nutrition—major bonus points for gut health, probiotics, prebiotics, postbiotics, and microbiome
• Scaled hero products to over $50MM P+Ls with high-growth
• Extensive multi-channel experience, working across DTC, Retail, Wholesale, regulatory, compliance and healthcare providers

Benefits

• Medical, Dental, Vision, Life, AD&D, LTD, Mental Wellness, EAP, Wellness Stipend + 401(k) match
• The estimated annual pay range for this full-time position is $170-200K with equity and benefits across all US locations. This position is US-based and 100% remote