Director, Marketing

Summary

Join Affirm's growing UK team as a Marketing Lead! You will build and lead the UK marketing team, developing and implementing full-funnel marketing strategies to drive sustainable growth. This role requires close collaboration with global marketing teams to ensure brand alignment and leverage centralized resources. You will be responsible for growing consumer and merchant awareness, and building strategies for ongoing engagement. Data-driven decision-making is crucial for optimizing marketing spend and performance. This is a remote-first position offering competitive benefits.

Requirements

• 9+ years of marketing experience building brands and businesses from awareness to conversion
• Customer obsessed and analytical: Experience in translating qualitative and quantitative customer data into insights and actions
• Strong bias for action and can-do attitude, with the ability (and curiosity) to connect the dots between different workstreams, data sources, and teams to get things done
• Proven experience building and developing marketing teams as well as cross functional relationships across teams - both locally and globally
• Comfortable in a fast paced environment, and the ability to drive your team autonomously and deal with ambiguity
• Excellent written and verbal communication, and interpersonal skills

Responsibilities

• Work closely with the Affirm marketing team to align the local marketing strategy to overall business objectives
• Develop and implement full funnel marketing strategies and plans aimed at delivering sustainable and profitable growth, including budget and KPI setting, with plans that may include paid search, other digital media as well as social, influencer and content marketing
• Build strategies for ongoing customer and merchant engagement
• Work with key local and global team members to refine our understanding of the UK's core customer and merchant segments and the brand/product positioning that resonates in the market
• Utilize data-driven methodology, analysis, and measurement to improve the effectiveness and efficiency of our marketing spend and performance channels
• Partner with global marketing teams to ensure alignment with global brand strategy and relevant brand campaigns and to leveral centralized resources when required
• Build, lead and develop the UK’s marketing team

Preferred Qualifications

Experience working in global marketing teams

Benefits

• 100% subsidized medical coverage, dental and vision for you and your dependents
• Equity rewards offered by Affirm Holdings, Inc. (parent company)
• Monthly stipends for health, wellness and tech spending
• GBR Base pay range per year: 142,000 GBP - 202,000 GBP
• Remote work
• Health care coverage - Affirm covers all premiums for all levels of coverage for you and your dependents
• Flexible Spending Wallets - generous stipends for spending on Technology, Food, various Lifestyle needs, and family forming expenses
• Time off - competitive vacation and holiday schedules allowing you to take time off to rest and recharge
• ESPP - An employee stock purchase plan enabling you to buy shares of Affirm at a discount