Director of Brand Marketing and Communications

Summary

Join Huckleberry as their Director of Brand Marketing and Communications, leading the brand and communications strategy to drive awareness, engagement, and loyalty. You will oversee all brand campaigns, public relations, and communications, ensuring cohesive messaging. This role demands a strategic thinker with a proven track record of building brands and exceptional leadership skills. You will be responsible for the strategy, planning, execution, and measurement of integrated brand campaigns, managing campaign resources, and analyzing performance. The position requires collaboration with product marketing teams and cross-functional teams to execute go-to-market strategies and launch campaigns. You will also create and execute a comprehensive PR strategy and analyze the effectiveness of brand and communications efforts.

Requirements

• Hold a Bachelor’s degree in Marketing, Communications, Business, or a related field
• Have 8+ years of experience in brand marketing and communications, with at least 3 years in a people management role
• Possess a proven track record of developing and executing successful brand and communication strategies, with proven work examples
• Demonstrate exceptional written, verbal, and visual communication skills, with experience in managing media relations and creative/PR agencies
• Demonstrate the ability to work cross-functionally and influence stakeholders at all levels, including executive leadership
• Show proficiency with marketing analytics, brand tracking tools, and digital platforms

Responsibilities

• Be responsible for the strategy, concepting, planning, execution, and measurement of integrated brand campaigns
• Manage campaign timelines, budgets, and resources to ensure projects are delivered on time and within scope
• Analyze campaign performance, leveraging insights to inform future initiatives and optimize ROI
• Partner with product with marketing team members to design and execute go-to-market (GTM) strategies for product and product feature launches
• Lead the creation of launch campaigns that integrate branding, messaging, and positioning to effectively communicate the value of new products and features
• Coordinate cross-functional efforts to ensure seamless execution of launch initiatives, aligning timelines, deliverables, and resources
• Measure and report on the success of launch campaigns, applying insights to refine future GTM strategies
• Create and execute a comprehensive PR strategy that drives media coverage, manages brand reputation, and builds credibility across key audiences
• Serve as the company point of contact as needed, crafting executive communications and preparing leadership for media engagements
• Analyze the effectiveness of brand and communications efforts, using metrics to refine strategies and demonstrate impact on key business objectives
• Stay informed of industry changes, best practices, and emerging trends to keep the brand’s marketing strategies innovative and relevant

Preferred Qualifications

Hold a Master’s degree

Benefits

• Equity
• Unlimited PTO
• Health insurance
• Vision insurance
• Dental insurance
• Paid parental leave for primary and secondary caregiver
• 401k match