Director, Marketing Strategy

Summary

Join Syros Pharmaceuticals as a Director, Marketing Strategy to drive strategic launch planning for the company's first anticipated commercial product launch.

Requirements

• Self-motivated; able to work independently and to problem solve
• Excellent interpersonal, oral and written communication skills
• Sound judgment; acts with integrity and respect at all times
• Excellent attention to detail, project management and organizational skills
• Ability to act with urgency in critical situations
• Entrepreneurial and passionate, with a tolerance for ambiguity; enjoys working in a fast-paced, small-company environment
• Fosters strong relationships and values collaboration to develop and execute plans
• Minimum of 10 years of progressive biotech/pharmaceutical commercial experience, including minimum of 5 years in a marketing role
• Oncology launch experience required
• Track record of innovative strategy development, alignment, and implementation
• Demonstrated success in product launch planning and accelerating brand uptake
• Proven ability to collaborate and influence across functional and organizational boundaries as a strong team player
• Substantial success working in cross-functional environments across diverse teams including Medical, Access, Finance, Legal, Regulatory

Responsibilities

• Identify key insights and anticipate future opportunities and barriers through synthesis and integration of business intelligence on market, competition, and scientific trends
• Leverage a deep understanding of oncology healthcare customers, including providers, key opinion leaders, patients, and market access stakeholders to inform the go-to-market approach that drives customer behavior change and market performance
• Develop the annual and long-term strategic marketing plans
• Formulate the omni-channel marketing customer engagement strategy
• Design integrated marketing campaigns
• Plan and implement advisory boards to address key strategic questions
• Develop brand value story in collaboration with Access and Medical Affairs teams
• Assemble lifecycle management plan; lead scenario planning and product forecasting in collaboration with Analytics and Finance teams