Remote Director of Communications and Marketing

Summary

Join our team as the Director of Communications & Marketing at Bellwether, where you will drive key initiatives that put a spotlight on our services and impact. As a senior-level position, you will manage the promotion and distribution of all public-facing work, implement strategies to shine a spotlight on our services and impact, and develop and maintain internal systems to support our communications and marketing work.

Requirements

• A passion for and commitment to transforming education to ensure systemically marginalized young people achieve outcomes that lead to fulfilling lives and flourishing communities in the United States
• A commitment to Bellwether’s core values, including diversity, equity, and inclusion as well as viewpoint diversity
• At least five to seven years of demonstrated professional experience in strategic communications and marketing
• A demonstrated track record of implementing high-impact communications and marketing strategies in the public, private, and/or nonprofit sectors
• A track record as a people manager and demonstrated success in managing and supporting the development of team members in a direct reporting relationship
• Strong skills in written communication, editing, and interpersonal communication
• Fluency with social media platforms and blogs
• Ability to think creatively and innovatively about opportunities to expand the reach of our work
• Entrepreneurial work style and willingness to proactively identify needs and take on projects
• A demonstrated appreciation for diverse backgrounds and perspectives and the value that various kinds of diversity bring to communications work
• Ability to manage multiple projects to timely and effective execution
• Ability to give and get feedback; to manage up and laterally, as needed; and to execute projects successfully without constant supervision
• A well-rounded interpersonal skill set and the capacity to work well both independently and in a team environment
• A high attention to detail and a commitment to producing the highest-quality work

Responsibilities

• Drive high-impact communications and marketing
• Develop and implement release strategies for Bellwether’s expert-developed publications, resources, and commentary pieces — including coordinating outreach efforts to target audiences including media, policymakers, funders, current and prospective clients, and other stakeholders
• Develop and implement marketing strategies that highlight Bellwether’s services and impact and strengthen the organization’s brand with key audiences, including managing Bellwether’s presence at conferences and other external events
• Build and maintain relationships with key education journalists
• Draft media advisories, press releases, and talking points about Bellwether’s work
• Serve as a development lead and supervisor to the Senior Digital Marketing Associate
• Shape Bellwether’s communications and marketing strategy
• Provide critical input into shaping and articulating Bellwether’s competitive advantage and brand
• Actively identify opportunities to build and diversify Bellwether’s audiences
• Help us build awareness of new and unfamiliar areas of communications and marketing and recommend ways we can integrate new approaches into our external relations work
• Build and maintain XR team systems
• Define and refine metrics to track and manage to help us evaluate the impact of our work
• Refine and, where necessary, build new systems to codify best practices across our communications and marketing work and ensure consistent execution of key projects
• Contribute to leadership of the XR team
• Help set and drive team-wide strategies to build and sustain a best-in-class external relations operation that advances Bellwether’s mission and impact