Brand Marketing Director

Summary

Join Olipop as their Marketing Director and play a pivotal role in developing and executing the company's overall marketing strategy. Reporting to the VP of Brand, you will lead a team, collaborate with cross-functional teams, and drive brand awareness, shelf conversion, and revenue growth. This role requires a proven track record of success in senior marketing roles, strong leadership skills, and in-depth marketing knowledge. You will be responsible for developing and implementing comprehensive marketing strategies, managing the marketing budget, and mentoring a high-performing team. Olipop is a fully remote company, valuing personal development and a collaborative work environment. The compensation package includes a base salary of $150,000-$180,000 plus a bonus.

Requirements

• Proven experience (10+ years) in a senior marketing role, with a track record of developing and executing successful marketing strategies; brand-side experience required; CPG preferred
• Strong leadership skills with experience in managing and developing high-performing teams
• In-depth knowledge of marketing principles, brand management, digital marketing, and market analysis
• Excellent analytical abilities and strategic thinking skills, with a data-driven approach to decision-making
• Exceptional communication and interpersonal skills, with the ability to influence and collaborate effectively across all levels of the organization
• Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously
• Depth of experience in CPG and the retail environment with proven success in collaborating with sales to expand distribution, product portfolio and relationships with key customers
• Proficiency in marketing software and tools (POS, panel data, CRM, analytics platforms, etc.)

Responsibilities

• Develop and implement comprehensive marketing strategies aligned with company objectives and market trends to increase market share, brand recognition and consumer engagement
• Define portfolio architecture, consumer target and brand positioning ensuring consistent look, tone and messaging across all channels to drive brand distinction and relevance
• Plan and execute best-in-class integrated marketing campaigns that include broadcast, digital, social, influencer, partnership and loyalty marketing
• Effectively lead launch plans for new products, partnerships, flavors, formats and channel opportunities informed by data and insights
• Work with consumer insights team to conduct market research and competitor analysis to identify opportunities and refine marketing strategies
• Establish KPIs, track brand performance metrics, and analyze campaign effectiveness to drive household penetration growth and positive ROI
• Partner with sales to developing compelling selling stories, brand partnerships and go-to-market strategies to unlock new growth for the brand
• Manage the marketing budget effectively, allocating resources wisely and ensuring cost-efficiency to balance top and bottom-line performance
• Collaborate with cross-functional partners to align marketing efforts with overall business goals, supporting product launches, operational optimization and sales initiatives
• Identify opportunities to test, learn and optimize to evolve at the pace of culture to drive brand growth, relevance and performance
• Mentor, motivate and guide the professional development of a high performing marketing team

Benefits

$150,000-$180,000 base salary + bonus