Director of Corporate Marketing Communications

Summary

Join Insightec as their Senior Corporate Communications Manager, reporting to the Global Vice President of Marketing. You will lead and execute integrated communication strategies, managing campaigns, public relations, events, social media, content creation, and agency collaborations. This senior-level role requires a minimum of 15 years of experience in medical device marketing and a bachelor's degree (MBA preferred). You will be responsible for developing and executing the corporate communication strategy, managing the corporate website, and ensuring compliance with regulations. The role offers opportunities for impactful leadership in a dynamic and growing medical technology company.

Requirements

• Minimum of 15 years of experience in marketing, corporate communications or public relations in the medical device industry
• Bachelor’s degree in marketing, Journalism, Communications or a related field; MBA preferred
• Experience developing creative, effective and compliant promotional and media strategies in the medical device industry
• Results-driven, motivated self-starter and team player, Native English speaker with excellent interpersonal and communication skills
• Knowledge of marketing technology stack including Marketing Automation (Hubspot, Pardot) and CRM (Salesforce) platforms
• Excellent organization skills, ability to prioritize and meet deadlines under pressure
• Experience with branding and PR campaigns
• Analytical mindset with data-driven decision-making
• Digital marketing expertise (SEO/SEM, social media, LLM)

Responsibilities

• Ensure articulation and consistency of Insightec’s desired brand image and positioning both internally and externally
• Develop the corporate communication strategy including definition of tactics through traditional channels, advertising and social media
• Responsible for editorial direction, content calendar management, writing and design of all corporate marketing materials
• Manage press release development, earned media opportunities, thought leadership and the public relations agency
• Direct external agencies contracted for the writing, design and production of corporate marketing materials
• Manage and maintain corporate website
• Owns the strategic planning and execution of trade show presence, industry events and large company-sponsored meetings
• Contribute to internal communications programs as needed
• Develop yearly budget and ensure that all marketing communications expenditures stay within the approved budget
• Coordinate with Regulatory, Legal and Medical/Clinical to ensure compliance with regulations and clinical accuracy of all content

Preferred Qualifications

MBA