Marketing Communications Director

Summary

Join our team as a Marketing Communications Director and craft compelling narratives, drive brand strategy, and elevate our market presence. You will develop and execute marketing communications strategies, lead storytelling initiatives, and coordinate sales enablement programs. Responsibilities include designing marketing collateral, overseeing content creation, developing advertising and PR campaigns, and managing relationships with external agencies. You will also develop a thought leadership strategy, manage PR, and ensure consistent brand messaging. This role requires a Bachelor's degree, 10+ years of experience, and strong communication and analytical skills. We offer unlimited PTO, paid parental leave, company-funded 401k, and 100% employer-covered health insurance.

Requirements

• Bachelor's degree in Marketing, Communications, Journalism, or related field
• 10+ years of progressive experience in marketing communications, preferably in technology or B2B sectors
• Proven track record of developing and executing successful brand and marketing strategies
• Strong portfolio demonstrating creative storytelling and compelling content development
• Exceptional writing and editing skills across various formats and platforms
• Experience with digital marketing, social media strategy, and content marketing
• Commitment to ongoing security awareness training and adherence to company policies and best practices

Responsibilities

• Develop and execute comprehensive marketing communications strategies that align with company objectives and drive brand awareness
• Lead storytelling initiatives that capture the unique value proposition of our brand and differentiate us in the marketplace
• Coordinate sales enablement programs with stakeholders and team members to create resources which empower our sales team to effectively communicate our value proposition
• Design and produce high-quality marketing collateral, including but not limited to: Comprehensive datasheets and specification sheets
• Design and produce high-quality marketing collateral, including but not limited to: Detailed technical documentation
• Design and produce high-quality marketing collateral, including but not limited to: Engaging battle cards for competitive positioning
• Design and produce high-quality marketing collateral, including but not limited to: Marketing & advertising campaigns
• Design and produce high-quality marketing collateral, including but not limited to: Sales presentations and pitch decks
• Design and produce high-quality marketing collateral, including but not limited to: Event & Conference materials as needed
• Collaborate with cross-functional teams to develop and execute joint marketing campaigns
• Oversee content creation across multiple channels, ensuring consistent messaging and brand voice
• Develop strategic advertising and PR campaigns to increase brand visibility and market share
• Conduct market research to identify emerging trends and opportunities for brand positioning
• Manage relationships with external agencies, vendors, and media partners
• Track and analyze marketing communications performance, providing actionable insights and recommendations
• Develop and execute a comprehensive thought leadership strategy that positions our executives and subject matter experts as industry leaders
• Create compelling storylines and narrative frameworks that align with our business objectives and resonate with target media
• Direct PR agency and measure campaign effectiveness
• Build and maintain relationships with key industry analysts, journalists, and influencers
• Identify and secure speaking opportunities at prominent industry events and conferences
• Oversee the development of bylined articles, white papers, and research reports
• Lead media training for company spokespeople and executives
• Share quarterly PR measurement reports tracking share of voice, sentiment, and message pull-through
• Ensure all communications maintain the highest standards of brand integrity
• Develop and implement quality control mechanisms for content outputs
• Create templates and systems that enable consistent content and brand representation in conjunction with Creative Director
• Work cross-functionally with marketing, engineering, sales, and executive teams
• Translate business objectives into compelling communication strategies
• Provide creative direction for external agency partnerships in conjunction with Creative Director

Preferred Qualifications

Willingness to take on additional responsibilities and participate in professional development activities

Benefits

• Unlimited Paid Time Off (PTO)
• Paid Parental Leave
• Company-funded 401k contributions
• 100% employer covered individual & family health insurance plans provided
• Transparent, candid culture with 1:1 coaching, quarterly performance reviews, and a consistent feedback loop
• Team-building events