Remote Director of eCommerce + CRO

Summary

Join our team as a dynamic Director of eCommerce with deep technical Shopify expertise to lead our eCommerce department.

Requirements

• DTC experience is a must
• Seasoned eCommerce professional with 6+ years in eCommerce product management and/or general eCommerce management experience
• Experienced leader with 3+ years managing product or eCommerce teams
• Strong data and statistical analytical skills
• Expertise in Shopify and Webflow platforms, including theme development, customizations, and app integration
• Proficiency in HTML, CSS, JavaScript, and Liquid (Shopify's templating language)
• Strong understanding of UX/UI principles and website optimization techniques
• Experience with BI tools, amplitude, and A/B testing software
• Excellent problem-solving skills and ability to work independently and collaboratively
• Agile and flexible with strong prioritization abilities
• Strong attention to detail and ability to deliver high-quality work within deadlines
• Good communication skills to collaborate effectively with cross-functional teams
• Experience with version control systems (e.g., Git) is a plus
• Proven experience building, mentoring, and retaining a high-performing team

Responsibilities

• Manage and drive growth for the eCommerce DTC business
• Build and execute the vision, forecast, and roadmap to support growth initiatives, new channel testing, performance marketing, and LTV opportunities
• Lead cross-functional alignment across creative, operations, and development teams in support of web and growth initiatives
• Mentor and retain a collaborative, high-performing team
• Develop and customize Shopify websites according to brand requirements
• Implement best practices for optimal performance, scalability, and security on Shopify
• Create and integrate custom Shopify themes and templates
• Customize Shopify apps and plugins to extend website functionality
• Collaborate with the marketing team to optimize digital product stories for a strong brand experience and conversion rate
• Utilize BI tools, A/B testing software (VWO, Convert, Optimizely, etc.), and conduct thorough testing and debugging
• Optimize websites for SEO and ensure proper implementation of tracking codes
• Provide and report on testing impact and strategic pivots to increase revenue while driving a premium brand experience
• Work with the design team to create visually engaging and responsive website layouts
• Partner with the growth team to leverage marketing channels (SEM, SEO, affiliate, lifecycle, offline, etc.) to improve lead gen, CRO, and traffic allocation

Benefits

• Unlimited PTO
• Medical, dental, vision, and life insurance
• Professional development reimbursement
• Wellness reimbursement