Remote Director, Senior Manager, Account-Based Marketing

Summary

Join us as a Director/Senior Account-Based Marketing Manager at WordPress VIP, where you'll implement, execute, and report on Account-Based Marketing (ABM) campaigns to fuel our growth engine. You'll collaborate with sales, business development, product, content, and customer marketing teams to align with strategic growth goals.

Responsibilities

• Develop and deploy multi-channel outbound and ABM campaigns
• Lead regular campaign planning sessions and represent the Marketing team, collaborating with Sales on targeted outbound campaign initiatives
• Collaborate with internal stakeholders (sales and marketing) to align on and build key accounts lists within our ICP (ideal customer profile)
• Assist in driving our outbound qualification engine
• In partnership with sales and marketing, deliver on quality as well as quantity of opportunities, keeping a close eye on win rate, AOV, and pipeline attainment
• Forecast and manage ABM campaign ad spending; have an efficiency mindset and the ability to pivot, test, pause, or double down
• Perform in-depth research and analysis to drive ABM strategies and identify the most effective marketing materials, channels, and messaging for key accounts
• Provide ongoing reporting, campaign insights and pacing toward goal to stakeholders
• Manage project timelines to ensure outbound assets and enablement tools are finalized and aligned with launch objectives
• Support communication across sales and marketing teams, increasing the efficiency and effectiveness of outbound efforts
• Own and optimize intent data tools and sources. Monitor, optimize, and project manage the prospecting dashboards to ensure SLAs are met, create a feedback loop with key stakeholders, and execute updates in a timely manner
• Report and monitor success metrics for the outbound marketing channel, and identify critical improvement opportunities
• Maintain a library of snippets and templates for sales outbound prospecting