Director, Senior Director of Account-based Marketing and Analytics

Summary

Join our marketing team as the Head of Account-Based Marketing and Analytics to lead innovative ABM strategies that drive growth, increase engagement with key accounts, and deliver measurable results across all stages of the funnel.

Requirements

• 10+ years of experience in account-based marketing or similar role
• Deep knowledge of selling to executive retail buyers
• Knowledge of AI, automation and robotics strongly preferred
• Proven success in designing and scaling ABM efforts to drive measurable growth
• Rigorous orientation for designing and executing scalable processes
• Proven experience in managing complex campaigns across multiple paid, owned, and earned channels and platforms
• Solid understanding of paid media, SEO, email, and website optimization
• Strong analytical skills in reporting and marketing analytics to inform and instruct team priorities – while shaping executive and board level comprehension
• Hands-on experience with 6sense, Hubspot, Salesforce, Outreach, and other marketing automation, CRM systems, and data management
• Demonstrated success in incorporating AI and automation into funnel management and GTM processes
• Excellent communication and presentation skills
• Excellent leadership, cross-functional collaboration, and team management skills

Responsibilities

• Lead the development of integrated ABM strategies and campaigns to target high-value accounts
• Oversee campaign execution, from planning to post-launch analysis, ensuring alignment with overall go-to-market and business objectives
• Own all marketing reporting, attribution and analytics, providing insights on campaign performance, website engagement, and funnel metrics
• Manage website performance and its role in driving traffic and conversion from target accounts
• Oversee the marketing tech stack, ensuring systems are optimized, integrated, and driving efficiency across campaign execution and reporting
• Develop lead management strategies that ensure seamless collaboration with sales, improve lead flow, and maximize conversion rates
• Optimize workflows and processes to improve the efficiency and effectiveness of marketing operations, strategically incorporating AI and automation
• Lead email marketing, paid media campaigns and SEO efforts, ensuring they are aligned with ABM strategies and driving quality traffic from key accounts
• Collaborate with sales, product, and customer success teams to align ABM campaigns with broader company goals and work with product marketing to ensure cohesive messaging across channels
• Drive alignment with sales, value, and customer experience to ensure the marketing team is effectively supporting business development and account growth efforts
• Leverage customer data and insights to map account journeys and create personalized experiences that resonate with target accounts at every stage of the funnel
• Implement a continuous test-and-learn approach across campaigns, using analytics and insights to optimize messaging, channels, and tactics in real-time