Remote Senior Director

Summary

Join Fivetran's team as a Senior Director Field Marketing, North America and Asia Pacific. Drive brand awareness and demand with data and analytics decision-makers in the enterprise and commercial business segments. Lead a stellar team of marketers responsible for executing region-specific strategies in North America and Asia Pacific, driving campaign and event strategy that resonates with customers and prospects and delivers measurable impact.

Requirements

• 15+ years of Marketing leadership experience with a focus on partnering with regional Sales leaders to drive pipeline
• 7+ years experience managing a team of 3+ members
• Experience working for technology companies selling to global enterprises
• Track record of designing and executing high-performing, integrated marketing campaigns that drive pipeline growth with senior executive audiences
• Deep understanding of event operations, agency management and industry standards for events targeting the enterprise segment
• Ability to use data and analytics to drive decision-making as well as a consistent track record of delivering against pipeline targets
• Experience fostering a high-performance team culture

Responsibilities

• Partner closely with Sales leadership to ensure alignment on priorities, build and evolve effective marketing plans that meet/exceed pipeline goals
• Analyze market trends, competitive landscape and addressable market to guide regional priorities, with deep understanding of market and competitive environment
• Develop and execute customer-driven, regional marketing strategies and programs to increase brand awareness, demand, pipeline, product usage, retention and expansion
• Work closely with teams across Marketing to formulate and execute launches, integrated campaigns, and account-based marketing plans
• Lead the teams that own execution for >100 events per year, including Fivetran-hosted events, 3rd party and partner conferences, field and executive events. Ensure seamless execution from concept to post-event analysis
• Manage the Account-Based Marketing team, responsible for 1:1 and 1:few programs targeting strategic and enterprise customers and prospects
• Closely monitor KPIs and metrics to measure program effectiveness. Analyze data to optimize programs and demonstrate ROI to senior management
• Collaborate closely with Product Marketing to develop relevant messaging, positioning, and region-specific content plans
• Manage budgets effectively, ensuring resources are allocated efficiently to maximize ROI
• Build and maintain relationships with vendors, agencies, and strategic partners to enhance execution and maximize sponsorship opportunities
• Hire and coach top talent. Recruit, train, and motivate a dynamic organization of marketing leaders and individual contributors, empowering them with the skills to meet and exceed KPIs

Benefits

• 100% employer-paid medical insurance
• Generous paid time-off policy (PTO), plus paid sick time, inclusive parental leave policy, holidays, and volunteer days off
• RSU stock grants
• Professional development and training opportunities
• Company virtual happy hours, free food, and fun team-building activities
• Monthly cell phone stipend
• Access to an innovative mental health support platform that offers personalized care and resources in areas such as: therapy, coaching, and self-guided mindfulness exercises for all covered employees and their covered dependents