Web Development Director

Summary

Join Nextiva as a Website Strategist & Web Development Leader and redefine customer experiences. Reporting to the VP of Revenue Marketing, you will develop and execute a comprehensive website strategy to drive acquisition, engagement, and revenue. Lead the development and optimization of Nextiva's WordPress-based websites, focusing on a seamless, high-conversion digital experience. Collaborate with marketing and sales teams to align website initiatives with revenue goals. Manage external vendors and oversee redesign projects. Lead a team of developers, fostering a collaborative and innovative work environment. Utilize web analytics to monitor performance and drive continuous improvement. This role requires 8+ years of experience in website strategy and development, expertise in WordPress and digital marketing, and strong leadership and communication skills. Nextiva offers a competitive salary and comprehensive benefits package.

Requirements

• 8+ years of experience in website strategy, development, and management, with hands-on experience in WordPress
• Proven track record of developing and executing strategies that drive acquisition, engagement, and revenue through a digital platform
• Experience in a B2B SaaS or technology company, particularly within a marketing or digital marketing team
• Expertise in content management systems (CMS), website analytics tools, and conversion optimization
• In-depth knowledge of WordPress, including themes, plugins, and customizations, as well as familiarity with HTML, CSS, JavaScript, and XML
• Strong understanding of SEO, user experience (UX) design, and digital marketing concepts
• Experience managing and coordinating projects with external vendors, agencies, and teams
• Excellent project management skills with the ability to juggle multiple projects and initiatives simultaneously
• Strong communication and collaboration skills, with the ability to lead cross-functional teams and align stakeholders
• Knowledge of website security, data privacy, and compliance with relevant regulations (e.g., GDPR, CCPA)

Responsibilities

• Develop and own the strategic roadmap for Nextiva's WordPress-based websites, ensuring they are aligned with business goals, brand standards, and revenue targets
• Oversee the design, development, and maintenance of WordPress sites, focusing on user-centric design, performance optimization, and features that drive revenue growth
• Lead initiatives to innovate and enhance the web experience, leveraging data insights and best practices to support customer acquisition and retention
• Create and implement strategies to convert website traffic into leads and sales, optimizing for revenue-generating features such as lead forms, CTAs, landing pages, and personalized user journeys
• Collaborate closely with marketing and sales teams to align website initiatives with broader revenue goals, ensuring the website plays a critical role in the sales funnel
• Select, manage, and collaborate with external vendors, agencies, and service providers for web development, redesign projects, and platform re-platforming
• Oversee and coordinate redesign projects, ensuring seamless integration with WordPress platforms and maintaining project timelines and budget
• Lead efforts to improve the website’s UX, focusing on navigation, design, and content structure to enhance user engagement and satisfaction
• Ensure a cohesive and visually appealing brand presence across all website touchpoints, optimizing for mobile and desktop experiences
• Oversee content creation, maintenance, and updates to ensure accuracy, relevance, and alignment with SEO best practices
• Work closely with content creators, designers, and developers to produce high-quality web experiences that engage and convert users
• Utilize web analytics tools to monitor website performance, user behavior, and key performance indicators (KPIs) to inform continuous improvement
• Report on website performance metrics, providing actionable insights to optimize user engagement, lead generation, and revenue
• Develop and implement strategies to drive organic traffic growth through SEO best practices, keyword research, and content optimization
• Collaborate with the SEO team to improve search visibility and drive relevant traffic to key pages
• Lead a team of developers, fostering a collaborative, innovative work environment that prioritizes continuous improvement and strategic alignment with marketing and sales
• Champion a culture of testing, quality assurance, and optimization, instilling a belief that there is always room for improvement
• Experiment with and implement new tools, tactics, and best practices to deliver personalized website experiences tailored to specific user segments, industries, and customer journeys
• Explore and test innovative approaches to enhance user engagement, lead generation, and revenue conversion on the website

Benefits

• Medical (including supplemental plans for accident, hospitalization and critical illness)
• Telemedicine
• Dental
• Vision
• Disability
• Life insurance
• Legal assistance
• An Employee Assistance Plan
• Paid parental bonding leave
• PTO for hourly employees and Flexible Time Off (FTO) for salaried employees
• An employee long-term savings plan (401k) through Fidelity with Nextiva matching
• Comprehensive employee wellness programs
• Loads of learning and development opportunities which are coupled with career paths to last a lifetime