Remote Director, Web Development

Logo of Nextiva

Nextiva

πŸ’΅ $101k-$157k
πŸ“Remote - United States

Job highlights

Summary

Join our dynamic team at Nextiva as we redefine the future of customer experiences, one conversation at a time. We're seeking a strategic and innovative Website Strategist & Web Development Leader to join our team.

Requirements

  • 8+ years of experience in website strategy, development, and management, with hands-on experience in WordPress
  • Proven track record of developing and executing strategies that drive acquisition, engagement, and revenue through a digital platform
  • Experience in a B2B SaaS or technology company, particularly within a marketing or digital marketing team
  • Expertise in content management systems (CMS), website analytics tools, and conversion optimization
  • In-depth knowledge of WordPress, including themes, plugins, and customizations, as well as familiarity with HTML, CSS, JavaScript, and XML
  • Strong understanding of SEO, user experience (UX) design, and digital marketing concepts
  • Experience managing and coordinating projects with external vendors, agencies, and teams
  • Excellent project management skills with the ability to juggle multiple projects and initiatives simultaneously
  • Strong communication and collaboration skills, with the ability to lead cross-functional teams and align stakeholders
  • Knowledge of website security, data privacy, and compliance with relevant regulations (e.g., GDPR, CCPA)

Responsibilities

  • Develop and own the strategic roadmap for Nextiva's WordPress-based websites, ensuring they are aligned with business goals, brand standards, and revenue targets
  • Oversee the design, development, and maintenance of WordPress sites, focusing on user-centric design, performance optimization, and features that drive revenue growth
  • Lead initiatives to innovate and enhance the web experience, leveraging data insights and best practices to support customer acquisition and retention
  • Create and implement strategies to convert website traffic into leads and sales, optimizing for revenue-generating features such as lead forms, CTAs, landing pages, and personalized user journeys
  • Collaborate closely with marketing and sales teams to align website initiatives with broader revenue goals, ensuring the website plays a critical role in the sales funnel
  • Select, manage, and collaborate with external vendors, agencies, and service providers for web development, redesign projects, and platform re-platforming
  • Oversee and coordinate redesign projects, ensuring seamless integration with WordPress platforms and maintaining project timelines and budget
  • Lead efforts to improve the website’s UX, focusing on navigation, design, and content structure to enhance user engagement and satisfaction
  • Ensure a cohesive and visually appealing brand presence across all website touchpoints, optimizing for mobile and desktop experiences
  • Oversee content creation, maintenance, and updates to ensure accuracy, relevance, and alignment with SEO best practices
  • Work closely with content creators, designers, and developers to produce high-quality web experiences that engage and convert users
  • Utilize web analytics tools to monitor website performance, user behavior, and key performance indicators (KPIs) to inform continuous improvement
  • Report on website performance metrics, providing actionable insights to optimize user engagement, lead generation, and revenue
  • Develop and implement strategies to drive organic traffic growth through SEO best practices, keyword research, and content optimization
  • Collaborate with the SEO team to improve search visibility and drive relevant traffic to key pages
  • Lead a team of developers, fostering a collaborative, innovative work environment that prioritizes continuous improvement and strategic alignment with marketing and sales
  • Champion a culture of testing, quality assurance, and optimization, instilling a belief that there is always room for improvement
  • Experiment with and implement new tools, tactics, and best practices to deliver personalized website experiences tailored to specific user segments, industries, and customer journeys
  • Explore and test innovative approaches to enhance user engagement, lead generation, and revenue conversion on the website

Benefits

  • Medical insurance
  • Telemedicine
  • Dental insurance
  • Vision insurance
  • Disability insurance
  • Life insurance
  • Legal assistance
  • Employee Assistance Plan
  • Paid parental bonding leave
  • PTO for hourly employees
  • Flexible Time Off (FTO) for salaried employees
  • Employee long-term savings plan (401k)

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