Email Marketing Virtual Assistant

Summary

Join the remote world, today. We're looking for a Marketing VA with experience in email marketing campaigns, HTML/CSS coding, and Shopify/WordPress management. As an Email Marketing Specialist, you'll develop and execute campaigns to promote products, engage customers, and drive sales.

Requirements

• U.S. brand marketing experience
• Proven experience as an Email Marketing Specialist
• Proficient in HTML/CSS for email coding and responsive email design
• Experience with email marketing platforms (e.g., Mailchimp, Klaviyo, Constant Contact, or similar.)
• Strong knowledge of A/B testing strategies, segmentation, and email optimization
• Experienced with Shopify and WordPress and have experience managing eCommerce promotions
• Strong analytical skills and the ability to interpret data to make informed decisions
• Strong written communication and collaboration skills

Responsibilities

• Develop and execute email marketing campaigns to promote products, engage customers, and drive sales
• Create and manage email lists, ensuring data accuracy and segmentation
• Design visually appealing and responsive email templates using HTML/CSS
• Write compelling email copy that aligns with our brand voice and marketing goals
• Monitor and analyze campaign performance metrics (open rates, click-through rates, conversions) and provide actionable insights
• Conduct A/B testing to optimize email content and design
• Manage email marketing automation workflows and drip campaigns
• Collaborate with the marketing team to align email campaigns with overall marketing strategies
• Stay updated on industry trends and best practices in email marketing

Benefits

• Competitive rates
• Weekly payments
• Annual rate increase (based on performance)
• Paid time off
• Paid holidays