Remote Enterprise Marketing Manager, International

Iterable is the top-rated AI-powered customer engagement platform that helps organizations like Redfin, Priceline, Calm, and Box to activate customers with joyful interactions at scale. With Iterable, organizations drive high growth with individualized, harmonized and dynamic communications that engage customers throughout the entire lifecycle at the right time. Iterable’s data engine, ease of use, and flexible and open architecture makes it the best platform to close the data activation gap by bringing together customer data, ability to design the experiences, deliver them and optimize them. All in one platform. We’ve surpassed $200M in ARR and have raised more than $230M from top-tier investors like Index Ventures, Viking, and CRV. Nearly 1200 companies from over 50 countries around the world rely on us to captivate their many millions of users.

Iterable helps brands unlock growth in the digital era by enabling joyful customer experiences with individualized communications based real-time behavioral data, harmonized cross-channel communications based on customer lifecycle, and dynamic always-on journeys that adapt to customer signals. Our powerful customer communication platform helps marketers manage end-to-end customer engagement programs with enterprise-grade security, compliance and controls for their customers.

Iterable’s momentum grows daily and there has never been a more exciting time to join the team! We’ve been recognized as one of the Best Places to Work - SF for the past five years, recognized as one of Inc’s Best Workplaces and Fastest Growing Companies, and we were recognized on Forbes’ list of America’s Best Startup Employers in 2022. Notably, Iterable has also been listed on Wealthfront’s Career Launching Companies List and has held a top 10 ranking on the Top 25 Companies Where Women Want to Work.

We have a global presence with offices in San Francisco, New York, Denver, and London, and recently expanded our operations to Australia and New Zealand. Iterable’s reach extends worldwide, and we have remote employees across the globe. As we scale, we continue to live by our core four, founding values - Trust, Growth Mindset, Balance, and Humility. To understand the Iterable story, and learn more about our mission, explore our Culture and About Us page.

The Enterprise Marketing Manager, International will be responsible for developing and executing comprehensive marketing strategies for our Enterprise seller segment initiatives. Reporting to the Senior Manager, International Marketing, you will focus on enhancing seller acquisition, engagement, and retention through a blend of online and offline marketing strategies.

This role requires an integrated mindset that partners directly with Sales, Product Marketing, and other teams to create tailored marketing plans. You will play a pivotal role in generating leads, improving conversion rates (from lead to bookings and beyond), building a loyal customer base, and taking a data-driven approach to strategy and decision-making. You’ll have ownership over your marketing tactics, thinking of yourself as the “CMO” of your own book of business, with the ability to build and execute all kinds of marketing tactics based on the needs of your sales segment.

Key Responsibilities:

• Own and manage events and activations, such as roadshows, conferences, webinars, and account-based marketing initiatives.
• Strategize and execute multi-channel marketing campaigns targeting customer acquisition and engagement through email marketing, direct mail, webinars, events, and digital channels.
• Develop region-specific marketing plans that align with sales goals, increase brand awareness, and drive seller-focused MQLs and pipeline growth.
• Lead demand generation efforts across various channels, partnering closely with Sales and Marketing leadership to deliver high-impact campaigns that drive measurable growth for seller accounts.
• Collaborate closely with BDRs and inbound teams to create awareness engagement, and lead follow-up campaigns tailored to customer personas.
• Analyze and report on the effectiveness of campaigns, using data-driven insights to optimize strategies for seller growth, retention, and expansion.
• Work cross-functionally with product marketing, content, and digital teams to ensure the integration of marketing efforts into the broader company strategy.
• Manage field events from start to finish, ensuring all logistical elements are in place and aligned with overall growth objectives.

We Are Looking for People Who Have:

• 6+ years of experience in B2B growth marketing, demand generation, or field marketing, focusing on enterprise buyers.
• Proven experience creating and executing multi-channel marketing campaigns that drive lead generation, engagement, pipeline, and revenue growth.
• Expertise in online and offline marketing methods, including digital marketing, email marketing, events, and content development.
• A metrics-driven mindset with a proven track record of managing KPIs, tracking progress, and achieving goals related to customer acquisition, retention, and expansion.
• Strong communication and collaboration skills to work effectively across multiple teams, including Sales, Product Marketing, and SDRs.
• Experience with marketing technology platforms, including Salesforce, Marketo, or similar CRM/MAP platforms.
• Ability to work independently and manage multiple projects, delivering high-quality results on time.

Bonus Points:

• Experience working in MarTech or Marketing Technology landscape.
• Previous involvement in seller-focused marketing strategies.
• Experience with digital advertising platforms such as Google Ads or LinkedIn Ads.
• Experience modeling and building audience segmentation within ABM tools such as 6Sense or Demandbase.

Perks & Benefits:

• Competitive salary, meaningful equity, & pension
• Comprehensive Private Medical Insurance
• Balance Days (additional paid holidays)
• Paid parental leave
• Fertility & Adoption Assistance
• Paid Sabbatical
• Flexible PTO
• Monthly Employee Wellness allowance
• Monthly Professional Development allowance
• Complete laptop workstation

Iterable is an Equal Employment Opportunity employer that proudly pursues and hires a diverse workforce. Iterable does not make hiring or employment decisions on the basis of race, color, religion or religious belief, ethnic or national origin, nationality, sex, gender, gender-identity, sexual orientation, disability, age, military or veteran status, or any other basis protected by applicable local, state, or federal laws or prohibited by Company policy. Iterable also strives for a healthy and safe workplace and strictly prohibits harassment of any kind. Pursuant to the San Francisco Fair Chance Ordinance and other similar state laws and local ordinances, and its internal policy, Iterable will also consider for employment qualified applicants with arrest and conviction records.