Remote Marketing Manager

Summary

Join Grove as a talented CRM Manager to help tell the story of human and environmental good through best-in-class CRM programs, strategically planned marketing campaigns, and data-driven decision-making.

Requirements

• 4+ years in CRM, ideally with a digital-first retailer
• Hands-on experience with one or more enterprise-grade ESPs (Braze preferred)
• Experience using Liquid logic (or equivalent) to personalize communications
• Basic HTML proficiency is a plus
• Knowledge of email best practices, including subject lines, content, segmentation, personalization, deliverability, etc
• Understanding of complex A/B testing, measurement, and optimization against key metrics
• Experience collaborating with a Creative team and briefing emails for them
• A history of making data-driven decisions, along with strong organizational skills and attention to detail
• A proven track record of delivering measurable business impact

Responsibilities

• Own Grove’s triggered marketing program, including strategically revamping key series; routinely monitoring performance; and proactively identifying opportunities to improve relevance, personalization, and productivity
• Partner with internal Product & Engineering teams plus Martech vendors to enhance existing triggers and launch net-new triggers that are responsive to customer behavior
• Execute the technical setup, QA, deployment, and tracking of a high volume of marketing campaigns, working directly in the ESP
• Orchestrate complex test planning and execution to prove and scale winners
• Assist with broadcast campaign planning and execution as needed
• Support loyalty marketing efforts
• Contribute to frequent (daily, weekly, monthly) campaign and business analyses that generate actionable insights

Benefits

• Competitive benefits - medical, vision, dental
• Equity - shared success is core to our mission
• Flexible Paid Time Off - we care most about results
• Free VIP membership and 25% employee discount