Remote Growth Marketing Manager

Summary

Join Sword Health as a Growth Marketing Manager to help improve women's health through data-driven marketing strategies and content creation.

Requirements

• 3+ years of hands-on full funnel growth marketing experience, including copywriting, with a focus on email or direct mail customer acquisition at a B2C or B2B2C high growth start-up (preferably early-stage) or top tier consulting company or agency
• In or ability to work EST or CST time zone hours
• Deep expertise in analytical tools including Looker and Google sheets. Knowledge of statistical principles and test design. Mixpanel experience a huge plus
• Strong written and verbal communication skills and the ability to work effectively with cross-functional teams and influence external Clients
• Self motivated with a bias for action
• Equally comfortable developing and executing strategies that drive enrollments and member activations and creating copy that drives action
• Positive, can do attitude
• Creative and analytical thinker - constantly using data to identify new high impact opportunities to test and drive Bloom enrollments
• Knowledge of email acquisition and digital marketing best practices. Highly motivated to learn new platforms and technologies to carry out dynamic marketing programs
• Extremely proactive, and adaptable to a fluid environment
• Track record producing a high volume of marketing campaigns and thrives in a fast-moving high growth environment
• Deep passion for solving problems and improving women’s health

Responsibilities

• Develop and execute high impact B2C customer acquisition campaigns, including content creation, across channels to drive member enrollments for Bloom
• Design and execute data-driven marketing experiments to improve enrollment conversion rate across channels
• Measure and analyze performance of tests and top Client initiatives to identify areas of improvement and iterate
• Develop and execute member engagement and activation campaigns to increase program starts, completion and clinical outcomes
• Liaise with Customer Success to identify and influence top Client opportunities to drive enrollments
• Analyze key marketing channel performance including website/landing pages, email, direct mail and webinars and overall business performance to identify growth opportunities
• Create 2025 marketing calendar, including key campaigns and product GTM
• Work cross-functionally with internal Design team, Marketing Operations, Growth Marketing, Brand Marketing, Data, Customer Success, Bloom Clinical and Operations teams
• Ensure flawless campaign execution, adhering to Sword’s rigorous standards

Benefits

• Comprehensive health, dental and vision insurance*
• Equity shares*
• Discretionary PTO plan*
• Parental leave*
• 401(k)
• Flexible working hours
• Remote-first company
• Paid company holidays
• Free digital therapist for you and your family